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Coca-Cola Celebrates Avengers: Endgame with Marvel Pin Tabs

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WMcCann launches the campaign that transforms can tabs into wearable pins

Coca-Cola Celebrates Avengers: Endgame with Marvel Pin Tabs
Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. Not long ago, personalised cans became a massive hit.

Now the brand has introduced the Pin Tabs, created by WMcCann. For the first time, the tabs can also be used as pins for people to customise clothes and backpacks. It's an idea for those who increasingly seek to personalise their possessions and clothing. 



To launch the brand new idea, Coca-Cola looked for an equally spectacular event. And in partnership with Marvel Studios, the debut features Avengers: Endgame. During the premiere at Cinemark, the largest theatre chain in Brazil, the limited edition cans with twelve different character pins were distributed. They were also sent to influencers and sold out in just half an hour on the brand's website.
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Client

Advertiser: Coca-Cola

Marketing: Poliana Sousa, Beatriz Bottesi, Yugo Motta and Flavio Reghini

Post Production / VFX

Post Production Company: Fujocka Creative Images

Sound

Sound Company: Supersonica

Producer: David Bessler

Composer: David Bessler

Executive Producer: Marilia K Franco

Other

Production Company: Fage Metais e Acessórios (Pins)

PR: Kerena Neves and Bruna Ramos

Creative Agency

Creative Agency: WMcCann

Chief Creative Officer: Hugo Rodrigues and André Marques

Creatives: Pedro Chaves and Alexandre “Xela” Oliveira

Creative Director: Ricardo Weitsman, Nicolás Romanó and Viviane Pepe

Planner: Luiza Portella, Hugo Santos, Jorge Gloss, Carolinne Tavares and Mariana Valmoré

Chief Operating Officer: Kevin Zung

Head of Art: Felipe Gomes

VP Planning: Luciana Padovani

Account: Fabricio Aurichio, Tarso Campos, Bianca Almeida, Patricia Lopes, Renata Veloso and Rodrigo Ribeiro

VP, Media: André França

Media: André Simões, Elton Baesso, Lorena Dias, Régis Rabelo and Maria Lúcia Zamprogno

Executive Vice President: Marcio Borges

Managing Director: Marcio Borges

Production: Nereu Marinho and Ricardo Rodrigues

RTV: Juliana Lutterbach and Ana Borges

Motion Designer: Yuri Porto

Projects: Erika Casal, Gustavo Tupinambá, Felipe Ribeiro and Juliana Melo

Production Company

Production Company: Square Pixel

Director: Raphael Dias and Marcelo Vidal

Executive Producer: Aramis Barros

Producer: Marcelo Bombarda

Assistant producer: Giovanna Imperatore

Camera Operator: Luiz Roberto Albertin

Editor: Hugo Freitas

Assistant Editors: Felipe Ferreira

Motion Graphics: Bernardo Ribeiro

Photography: Lúcio Telles

Animation

Animation Company: Visorama Diversões Eletrônicas

Categories: Soft Drinks, Carbonated Drinks

McCann LATAM, Wed, 01 May 2019 09:38:49 GMT