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Coca-Cola Brazil Gives Thanks with Charming Animated Christmas Cards

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J. Walter Thompson São Paulo teams up with Le Cube to create eight animations featuring Christmas messages

Coca-Cola Brazil Gives Thanks with Charming Animated Christmas Cards

For Christmas 2017, Coca-Cola launched eight animated cards which tell stories from twenty-seven phrases written on the Coca-Cola cans in Brazil. The animations can be loaded in Facebook and Twitter through the campaign's website.

The messages express gratitude for different small rites or blessings in our lives, such as 'thank you for never giving up on the Christmas lights', or 'thanks for dressing up fancy just to stay at home.'

For the creation of the 2D animations, J. Walter Thomson invited animation studio Le Cube to bring their festive cheer to life. "For the designs of the animations, we searched for a style that could at the same time bring all the Christmas spirit but also a fresh and cool mood to such a classic universe as Coca-Cola and Christmas," said Gustavo Karam, EP at Le Cube.

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Music

Sound Design: Cachorro Loco

Animation

Animator: Bruno Brasil, Katherine Pryor, Sergio Slepckuz

Compositors: Jardeson Rocha

Storyboard Artist: Mariano Russo

Client

Advertiser: Coca-Cola Brazil

Production Company

ECD: Ralph Karam

Executive Producer: Gustavo Karam and Juan Manuel Freire

Illustrator: Santiago Oddis e Matheus Muniz

Producer: Larissa Miranda

Production Company: Le Cube

Creative Agency

Account Management: Felipe Giacon, Stefano Paduan, Daniel Rybak and Fabiana Santos

Art Director: Fernanda Sousa, Isabella Remelli

Chief Creative Officer: Ricardo John, Rodrigo Grau

Copywriter: Julia Velo

Creative Agency: J.Walter Thompson São Paulo

Designer: Pablo Lobo

Executive Creative Director: Humberto Fernandez

Planner: Gisele Bambace

Producer: Maisa Delgado, Caroline Pivato and Elisângela Dias

Genres: Animation

Categories: Soft Drinks, Carbonated Drinks

Le Cube, Tue, 02 Jan 2018 15:43:54 GMT