Cobra Puma Golf Appoints JWT NY as Lead Creative Agency

Leading golf equipment, footwear and apparel company Cobra Puma Golf has appointed J. Walter Thompson New York as its lead creative agency.

This appointment comes two years after PUMA named J. Walter Thompson New York its global lead creative agency.

A subsidiary of PUMA since 2010, Cobra Puma Golf is comprised of two brands: COBRA Golf, a leading manufacturer of clubs and accessories, and PUMA Golf, a global innovator in apparel, footwear and accessories.

Effective immediately, J. Walter Thompson New York will begin work on a global brand campaign, comprising communications strategy, campaign development and production including television, print, digital, social media and analytics.

“With J. Walter Thompson’s proven track record and deep understanding of the PUMA brand, a partnership between Cobra Puma Golf and J. Walter Thompson is a natural and exciting extension of our already strong collaborative relationship,” said Robert Philion, President & CEO, Cobra Puma Golf. “We are excited to have them on board, helping us to expand our brands’ reach through our marketing stories and creative campaigns.”

Gustavo Martinez, Worldwide Chairman & CEO, J. Walter Thompson Company, said: “It is a privilege to grow our strong global partnership with PUMA. As brands that have focused on innovation, technology and compelling design for superior game enjoyment, we are thrilled to have the opportunity to make pioneering work for the Cobra Puma Golf brands.”