Molson Coors has today announced the launch of Cobra’s ‘Brewed Smooth for All Food’ campaign; a new initiative designed to celebrate the award-winning beer’s brewing heritage with food partnering.
The out of home and digital based campaign is supported by an exclusive partnership with Masterchef: The Professionals winner, Gary Maclean and will offer outlets expert advice on food and beer pairing.
The ‘Brewed Smooth for All Food’ campaign is being announced at June’s London Food Month, where Cobra is the Official Beer Partner. The Cobra team will be launching the ‘Cobra Flavour Rooms & Bar’ at Night Market, Kensington Palace Gardens, running from 7th – 18th June 2017. The experiential pop-up will offer consumers an immersive beer and food tasting experience, with a fusion menu created by Gary.
Inspired with flavours from around the world, Gary’s menu will feature a collection of ten recipes that complement or are infused with the Cobra range. The menu, named Cobra Fusion Bites, will also be served exclusively as collections at premium bars and restaurants across London.
Rob Hollis, Head of World Beers Portfolio at Molson Coors, commented: “The premium world beers category is going from strength to strength in the UK, and demand for beers that pair well with food has never been higher. Cobra has long been known as a perfect match for spicy food, but Gary’s fusion menu will demonstrate just how versatile Cobra is as the perfect partner to a huge range of different cuisines from around the world.”
The multi-award winning Cobra range has a distinctive, complex recipe that results in an impossibly smooth beer. Brewed using the finest natural ingredients and a traditional Indian blend of barley malt and yeast, with maize, hops and rice, Cobra beer is created using a unique recipe and production process giving it its distinctive character and smoothness.
To get involved with the campaign, or to get their own copy of the Cobra Fusion Bites recipe book, customers should contact their Molson Coors Account Manager.