Co-Founder of Adstream James Carpenter Joins Prodigious

Prodigious, Publicis Groupe’s production platform, announces the appointment of James Carpenter as Chief Strategy Officer of Prodigious North America and Managing Director of Market Forward, USA. 

Prodigious brings together specialist production expertise in print, video and digital. Its role is to help global brands produce and deliver their marketing messages across the planet by bringing to life creative concepts efficiently as they enter production. Its technology arm, Market Forward, offers web-based tailored-made solutions for digital asset management, digital workflow and automated publishing. 

James brings with him over 25 years experience in the advertising industry, most of it spent facilitating creative processes by developing smart technology-enhanced production and delivery systems. In 2001, he co-founded Adstream in Australia where he is originally from, before expanding the extremely successful business globally from the UK. Having helped establish 27 offices worldwide with over 300 staff in what had become the world’s largest advertising content distribution service, James was ready for a new challenge. 

"James's reputation in the advertising industry and knowledge of the technology that powers it is an invaluable addition to our organization as we seek to expand our digital footprint”, explains Doug Kohler, CEO of Prodigious Midwest.  

“Prodigious and Market Forward work closely together: we share agency and direct clients and have common business development goals. James is obviously a perfect match to accelerate this fruitful partnership”, adds Luc Labadie, COO of Market Forward. 

“Needless to say, I strongly believe in the power of technology to deliver efficiencies in global cross-media production”, comments James. “This is why I am thrilled to have this two-fold role and extremely excited to join the company as it launches brand logisticsTM, its unique service offering designed to better help brands meet the production challenges of an increasingly diverse, complex and global media landscape”. 

From Chicago where he is based, James will lead the strategic alignment and business development efforts of prodigious and Market Forward in North America. His goal will be to develop the most efficient marketing asset production solutions for clients, leveraging the best of the company’s technology and the best of its production talents.