CNN, Jfoodo and Electriclimefilms Bring an Insightful Look Into the World of Sake

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'Escape the Ordinary' spotlights the immersive sake world through the stories of a master sake sommelier and a world renowned chef
CNN, Jfoodo and Electriclimefilms Bring an Insightful Look Into the World of Sake

Shot across two continents, electriclimefilms worked with JFoodo and CNN to bring an insightful look to the world of sake. Two character pieces, told by a master sake sommelier and a world renowned chef, shed light onto a drink that in many countries is unjustly relegated to the status of ‘free shot after a sushi dinner’.

Directed by Damiano Fieramosca, these pieces unfold through personal and intimate insights by creating sensory experiences through immersive sound design and distinct visual textures. Fieramosca created a stylistic blend to bring form to a genre that sits where reportage and art meet.

The first film focuses on a sake tasting held by master sake sommelier, Joshua Kalinan. The tasting is represented almost like a ritual, where he allows himself to pause, focus, reflect, and to get engulfed by smells and flavours that can only then reveal the nuances that hide just beyond the veil. Translated on screen through captivating abstract macro shots, intricate sound design, and naturally lit frames, the essence of sake is captured through its different personalities and characteristics.