CMW, the digitally-led creative agency, has made a key hire with the appointment of Anna Mackay as New Business Director.
Anna will be responsible for leading the agency’s growth and building on its expertise across a number of creative disciplines across both digital and traditional channels. She will report to CMW chief executive Liz Wilson.
With more than 12 years in business development roles, Anna has vast experience in planning and executing the strategic development for companies spanning a number of disciplines having been at Havas EHS (formerly EHS 4D), National Schools Partnership and Richmond Events. She joins from digital agency SYZYGY.
Speaking on the appointment, Liz Wilson said: “We are delighted to welcome Anna to the team. Her energy, enthusiasm and commitment mark her out as the ideal person to help us drive the agency’s continued growth. And her understanding of modern business development approaches make her the perfect fit for our agency culture and our proposition of 'helping big brands feel small’.”
Commenting on her new role, Anna said: “This role at CMW presents a genuine opportunity to help businesses connect with their consumers on a personal level across the full scope of marketing disciplines. The entire agency is built to help make brands feel as humanly-relevant as possible, and I am glad to be joining at this exciting time.”