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Club Wembley Appoints iris as Agency of Record

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Agency to handle all marketing activity following a competitive pitch

Club Wembley Appoints iris as Agency of Record

iris has been appointed by Club Wembley, the premium membership programme of one of the world’s most iconic venues, to handle all its marketing activity following a competitive pitch. 

Club Wembley has worked with iris Concise, the global network's strategy consulting, CRM and insight arm, since February 2013, who advised on how to maximise their sales and marketing strategy.   

iris will now work across core marketing activity, including all lead generation, experiential activity, match day activation and event communications.

Heath Harvey, Director of Club Wembley said of the appointment: “It was important that we appointed a partner that we felt we could collaborate with, had the right creative, planning and analysis capability to bring us a truly joined up offering and above all – was the right culture fit for our brand.” 

Steve Bell, Chief Executive, Europe added: “Once clients can see the extent of what we can do for them– it’s like we’ve taken a load off their mind.  Clients don’t want more agencies – they want one dynamic agency that can deliver insight, strategy, creativity – all with quality and consistency of delivery.”

The appointment is a reflection of the strength of iris’ integrated proposition with iris Concise. 

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Categories: Sports and Leisure, Events

Iris, Thu, 09 Oct 2014 11:34:27 GMT