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Cloud Service Provider Zadara Sends Star Studded Cameos to 100 Prospective Managed Service Providers

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Through Battery’s innovative client-direct marketing campaign, 100 hyper-targeted hosts provider MSPs were targeted

Cloud Service Provider Zadara Sends Star Studded Cameos to 100 Prospective Managed Service Providers

How does Zadara, a recognised leader in global edge cloud services, reach the Managed Service Providers (MSPs) and hosting providers they seek to enable and empower? By zigging where other more conservative startups would zag, as evidenced by a unique marketing endeavor aptly handled by creative advertising agency Battery. 

Tasked with bringing awareness to Zadara’s new Federated Edge cloud services program, Battery crafted an innovative B2B and DtoC hybrid campaign aimed at reaching a hyper-targeted list of hosting provider MSPs – 100 to be exact – which Zadara believed would be most interested to learn of the offering. These potential MSP partners needed to provide cloud services to take advantage of the first-ever public edge cloud network composed of hundreds of global MSPs and designed to support modern workloads.

Utilising Cameo’s business offering in a unique way, Battery figured out the Cameo celebrity each of the 100 MSPs admired most, and in turn, asked for that celeb to candidly spread the word about Zadara’s Federated Edge program in a very personalised video in hopes that they will become a member. Tapping into various fandoms, Zadara and Battery commissioned Cameos from notable names across the worlds of professional sports, music, film and television, including Veep, Seinfeld, The Office, Entourage, The Little Mermaid, and The Walking Dead.   

As to how Battery got these personalised commercials made, they succeeded in this endeavour through intricate research, and yes, quite a bit of social media deep-diving to figure out exactly who and what would appeal to the prospective Zadara partner. Battery then worked with Cameo’s team to connect with and co-produce an engaging scripted prompt for Cameo talent, which highlighted how Zadara’s Federated Edge Program gives MSPs the global footprint, flexibility, and competitive margins they need to compete and win business.

By enlisting their heroes to inform MSPs about the Federated Edge program in a legendary way, Zadara is thinking differently – and more creatively – than other players in the edge cloud space. Speaking to the overall concept, Mike Parseghian, Head of Brand at Battery, commented: “If you’re part of the team at an MSP, odds are you’re spending most of your day thinking about other people’s needs. Our approach was to flip the narrative and let the prospective MSP partner know that this time, the spotlight is on them. That’s because, as Zadara’s current partners have said, their customers love them because they think of ways to improve their service that don’t occur to the competition.”

Zadara CMO Tim DaRosa commented, “2021 presented us with the ideal time to bring humour and creativity into the marketing initiatives for Zadara. We’ve all felt a bit disconnected at some point over the past year. Our goal was to embrace a more personalised and engaging way to catch the eye of our target audiences. Forming a partnership with Battery and building a marketing campaign using Cameo was a slam dunk and a natural extension of our corporate culture and business model. Our promise to customers is a personalised, tailored, high-touch relationship and this is exactly what we delivered with the Cameo program.”


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Battery

Chief Creative Officer: Phil Khosid 

Creative Director: Joe Sgro 

Creative Director: Andy Lam 

Producer: Tyler Divine 

Head of Production: Danielle Tarris 

Partner/ Head of Brand Management: Mike Parseghian

 
Zadara

CMO: Tim DaRosa

VP Marketing: Lauren Koszarek

Sr Director, Product & Solution Marketing: Steve Bohac

 
Cameo List of Talent

John O’Hurley: aka J. Peterman from Seinfeld

Ross Marquand: aka Aaron from The Walking Dead

Brian Baumgartner: aka Kevin from The Office

Steve Wozniak: Co-Founder of Apple 

Cheryl Strayed: Author of the #1 New York Times bestselling memoir Wild

Kevin Dillon: aka Johnny Drama from Entourage

Jonathan Goldsmith: Former Most Interesting Man

Randy Travis: Country Music Legend (*did Cameo with his wife, Mary Travis)

Rob Maschio: aka “The Todd” from Scrubs

Princess Ariel: Disney Princess

Scott Hamilton: Former Figure Skater and Olympic Gold Medalist

Brian Bosworth: Former Seattle Seahawks Linebacker, OSU Star and National Champion

Danny Seraphine: Original Drummer for Chicago, & member of the Rock & Roll Hall of Fame

Mark Messier: Former NY Ranger, 5-time Stanley Cup Champion and Hall of Famer

Chris Mullin: Former Golden State Warrior, 2x Olympic Champion & Hall of Famer

Steve Garvey: Former Dodgers’ First Baseman and 10x All Star 

John Godwin: Reality Star from Duck Dynasty

Brooks Laich: Former Washington Capitals Star

Helio Castroneves: 3x Indianapolis 500 Champion and Dancing with the Stars Champion

Adam Wainwright: Current St. Louis Cardinals Pitcher, World Series Champion & 3x All Star

Andre Dawson: Former Chicago Cubs Outfielder and Hall of Famer

Brian Scalabrine: Former Boston Celtics Forward and NBA Champion

George Hincapie: Former Cyclist and 5x Olympian

Joe Thomas: Former Cleveland Brown and 10x Pro Bowler

Chris Rankin: aka Percy Weasley from the Harry Potter films

Jack Armstrong: Voice of The Toronto Raptors

Kevin Millar: Former Boston Red Sox First Baseman and World Series Champion

Merril Hoge: Former Pittsburgh Steelers Full Back and ESPN Analyst

Tom Lehman: Golfing Champion and Former #1 Ranked Player

Wendel Clark: Former Captain of the Toronto Maple Leafs and 2-time NHL All Star

Lance Moore: Former New Orleans Saints Wide Receiver and Super Bowl Champion

John Kuhn: Former Green Bay Packer, 2x Super Bowl Champion and 3x Pro Bowler

Martin St. Louis: Tampa Bay Lightning Stanley Cup Champion and Hall of Famer

Arthur Moats: Former NFL Star and Captain of JMU Dukes Football team

Zack Kassian: Current Winger for the Edmonton Oilers and Fan-Favorite

Kris Versteeg: Former Calgary Flames Winger, 2x Stanley Cup Champ with Blackhawks

Harrison Butker: Kansas City Chiefs Kicker

Taylor Twellman: Former US Soccer and MLS star

Geoff Blum: Former Houston Astros Infielder

Chris Sabo: Former Cincinnati Reds Third Baseman 

Jaccob Slavin: Current Carolina Hurricanes Assistant Captain and NHL All Star

Piff The Magic Dragon: Magician & Comedian and Reality Star from America’s Got Talent

Michael Buffer: World Famous Boxing / Wrestling Announcer

Genres: People

Raconteur, Fri, 18 Jun 2021 12:00:12 GMT