Clothes Brand C&A Encourages Mothers to 'Own It' in Latest Campaign

Parenting isn’t easy, and when it comes down to motherhood there’s not such a thing as being the “perfect” mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media.

With the spirit C&A’s brand philosophy 'Feel Good Fashion', Havas Germany has created an honest and emotional campaign that motivates new mums to feel as comfortable and proud of who they are, even if their parenting style isn’t perfect.