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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Clothes Brand C&A Encourages Mothers to 'Own It' in Latest Campaign

26/05/2020
Advertising Agency
Düsseldorf, Germany
78
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Havas Germany brings 'Feel Good Fashion' to life in spot directed by Marcelo Alves

Parenting isn’t easy, and when it comes down to motherhood there’s not such a thing as being the “perfect” mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media.

With the spirit C&A’s brand philosophy 'Feel Good Fashion', Havas Germany has created an honest and emotional campaign that motivates new mums to feel as comfortable and proud of who they are, even if their parenting style isn’t perfect.

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