Clothes Brand C&A Encourages Mothers to 'Own It' in Latest Campaign

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Havas Germany brings 'Feel Good Fashion' to life in spot directed by Marcelo Alves
Clothes Brand C&A Encourages Mothers to 'Own It' in Latest Campaign

Parenting isn’t easy, and when it comes down to motherhood there’s not such a thing as being the “perfect” mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media.

With the spirit C&A’s brand philosophy 'Feel Good Fashion', Havas Germany has created an honest and emotional campaign that motivates new mums to feel as comfortable and proud of who they are, even if their parenting style isn’t perfect.

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CCO Havas Group Germany: Eric Schoeffler

Creative Direction: Juan Leguizamòn, Tobias von Aesch

Art Direction: René Strahl

Text: Juan Leguizamòn, Veronika Funken

Client Service Director: Silke Joosten-Wallée

Account Direction: Veronika Santej, Carlos Buttgereit

Planning: Christian Wennersheide

Agency Producer Film: Nadine Baltes

Director: Marcelo Alves

DoP: Christian Löhr

Editor: Marcelo Alves

Havas Germany, 2 months ago