2 months ago
Parenting isn’t easy, and when it comes down to motherhood there’s not such a thing as being the “perfect” mother. Specially when they are new to this experience, it is hard for them to relay on unsolicited advice or following unrealistic depictions of perfect motherhood on social media.
With the spirit C&A’s brand philosophy 'Feel Good Fashion', Havas Germany has created an honest and emotional campaign that motivates new mums to feel as comfortable and proud of who they are, even if their parenting style isn’t perfect.
CCO Havas Group Germany: Eric Schoeffler
Creative Direction: Juan Leguizamòn, Tobias von Aesch
Art Direction: René Strahl
Text: Juan Leguizamòn, Veronika Funken
Client Service Director: Silke Joosten-Wallée
Account Direction: Veronika Santej, Carlos Buttgereit
Planning: Christian Wennersheide
Agency Producer Film: Nadine Baltes
Director: Marcelo Alves
DoP: Christian Löhr
Editor: Marcelo Alves