Closeup Crowdsources a Map of Safe Spaces Where #LoveRules

Creative 85 0 Add this
MullenLowe Philippines created the campaign with Closeup and Google Maps to give couples safe spaces
Closeup Crowdsources a Map of Safe Spaces Where #LoveRules

In a season where most people show their affection in public, some are still doubting, and fear judgment. Closeup, a brand that empowers people to be #FreeToLove, is celebrating this love month by inviting couples to let love rule anywhere, no matter where you are or who you are with.

Central to this whole campaign is a partnership that Closeup has entered with Google Maps, in collaboration with MullenLowe Philippines, Bridges PR, and Mindshare. By going here, people get to see all pinned locations plugged into the Where #LoveRules Live Map that shows safe spaces where people can be free to love. By doing this, Closeup hopes to start a movement of creating more places where people can let love rule.

Don’t let any barriers stop you from celebrating this love month, because #LoveRules wherever you let it.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
MULLENLOWE GROUP PHILIPPINES

President / Chief Creative Officer: Leigh Reyes

Executive Creative Director: Abi Aquino

Creative Director: Roman Carlo Olivarez

Senior Art Director: Iya Parungao

Client Services Director: Aimee Sarmiento

Business Unit Director: Kristine Verzo

Management Supervisor: Gerald Lim

Account Manager: Jonah Ambata

Head of Tech & Platform Services: Raffy Bariso

Content and Platforms Director: Regine Mercado

Content and Platforms Manager: Roma Cuyos

Digital Producer: Marge Galvez

Front-end Developer: Jhon Louie Cruz

Senior Content Creator: Sajid Guerrero

Content Creator: Chinny Basinag


UNILEVER PHILIPPINES

Marketing Vice President: Dorothy Dee-Ching

Head of Public Relations: Apples Aberin

Director for Oral Care: Cara Favila

Public Relations Manager: Lexi Tan

Brand Manager for Closeup: Carmela Guno

Brand Executive for Closeup: Pat Gan


MINDSHARE

Exchange Manager: Analiza Batalia

Digital Director: Jeffrey Ng

Digital Manager: Oscar Maalihan

Digital Executive: Rhouel Rallos and Karyll Lapuz & Shaina Siena


BRIDGES

Creative Director: Aika Lim

Senior Digital Account Manager: Je Villaroman

Digital Account Manager: Nicole Sarmiento

Group Accounts Director for Digital: Celine Viray

Events & Design Officer: Carmela Ramirez & Chelsea Magbanua

Director for Events: Dom Nacorda

Account Officer: Bianca Isaac and Micah Musada

Genres: People

Categories: Dating, Sports and Leisure

MullenLowe Asia Pacific, 1 month ago