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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Closeup Crowdsources a Map of Safe Spaces Where #LoveRules

17/02/2020
Advertising Agency
Makati, Philippines
172
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MullenLowe Philippines created the campaign with Closeup and Google Maps to give couples safe spaces

In a season where most people show their affection in public, some are still doubting, and fear judgment. Closeup, a brand that empowers people to be #FreeToLove, is celebrating this love month by inviting couples to let love rule anywhere, no matter where you are or who you are with.

Central to this whole campaign is a partnership that Closeup has entered with Google Maps, in collaboration with MullenLowe Philippines, Bridges PR, and Mindshare. By going here, people get to see all pinned locations plugged into the Where #LoveRules Live Map that shows safe spaces where people can be free to love. By doing this, Closeup hopes to start a movement of creating more places where people can let love rule.

Don’t let any barriers stop you from celebrating this love month, because #LoveRules wherever you let it.

Credits
Work from MullenLowe Treyna
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