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Clorox's 'Anti-Leak' Campaign Keeps Big Spoilers in the Bag

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FCB Chicago's print campaign highlights how Clorox can prevent 'leaks' related to the entertainment industry

Clorox's 'Anti-Leak' Campaign Keeps Big Spoilers in the Bag
Recently, Clorox’s Glad kicked off its new 'Anti-Leak' campaign to promote its Advanced Protection kitchen bag. Created in partnership with FCB Chicago, the campaign features a series of print ads in which Glad’s trash bags help prevent “leaks” related to themes in the entertainment industry. The takeaway? If Glad’s LeakGuard Technology could have kept these big spoilers in the bag – it can help prevent everyday kitchen trash leaks. 

You can find the first two executions, 'Actor' and 'Singer' in national print publications, including People (5/6 issue) and Entertainment Weekly (5/3 issue). The ads will also appear on billboards and posters across the country.


Nick Higgins, Glad marketing director, says: “We hope people will think differently of our brand and the key benefit this bag delivers. This modern and fresh point-of-view reflects our desire to remain as loved by consumers today as we have in the past decades.”

Lisa Bright, FCB Chicago EVP, executive creative director adds: “We are constantly pushing and challenging ourselves on Glad to demonstrate the product benefits in interesting and compelling ways. This assignment was no different. Our 'Anti-Leak' campaign delivered on the message that Glad can hold up against even the worst kinds of leaks.”


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Client

Advertiser: The Clorox Company (Glad)

Chief Marketing Officer: Stacy Grier

Director of Marketing: Nick Higgins (Glad)

Associate Director: Tricie Evans (Talents & Rights Management)

Associate Director of Marketing: Jennifer Russell (Glad), Nick Montgomery (Glad)

Brand Engagement Lead: Nick Montgomery (Glad)

Production Company

Illustrator: Illusion, Bangkok

Photography: Illusion, Bangkok

Concept: Gueri Gueri

Creative Agency

Creative Agency: FCB Chicago

Chief Creative Officer: Liz Taylor

Executive Creative Director: Lisa Bright (EVP)

Producer: Stacy Issen

Worldwide Creative Partner: Fred Levron

VP Creative Director: Bruno Mazzotti, Dean Paradise

Associate Creative Director: Justin Enderstein, Patrick Matzenbacher

Executive Creative Producer: John Bleeden

Group Management Director: Cary Pierce

Account Director: Kadi Jacobs

Account Supervisor: Erin Hudec

Senior Project Manager: Kiley Krug

Retoucher: Bob Faetz, Greg Olsen

Production Manager: Teddy Nagaro

Keyliner: Steve Hutchings

Categories: Home, Cleaning Products

FCB US, Mon, 13 May 2019 10:57:25 GMT