Horizon FCB Dubai
Wed, 16 Feb 2022 09:43:32 GMT
To prove that with the disinfecting power of Clorox you really can go anywhere, Horizon FCB tackled the most stressful of sanitary situations. The roadside toilet.
Everyone has faced the same problem, you’re on a long road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of ‘to go, or not to go.’ But when you carry Clorox On-the-go wipes the situation isn’t so worrying anymore.
Horizon found the only toilet in 52km, located in a very popular hiking destination in Ras Al Khaimah, and built a billboard offering free samples of Clorox on-the-go wipes with a message reading “For when you really have to go”. Offering hikers, a much-appreciated way to relieve themselves in a cleaner environment.
With the billboard and complimentary print ad with scannable QR codes to see the real toilet location, the agency behind the idea, Horizon FCB, continued to strengthen Clorox’s brand message of #TrustClorox, because when you really have to go, you can trust in the power of Clorox.
view more - CreativeAgency: Horizon FCB
Executive Creative Director: Rodrigo Leal Rodrigues
Associate Creative Director: Fady Youssef Rofaeel
Senior Copywriter: Lucy Elder
Creative Director: Rodrigo Leal Rodrigues
Senior Graphic Designer: Muhammad Abid
Associate Creative Director: Elsa de Bruyn
Associate Creative Director: Rodrigo Scapolan
Senior Account Executive: Sabine Saade
Head of Creative Services & Production: Hicham Soubra
Production Manager: Reem Ashraf
Video Editor & Motion Designer: Alman Magpusao
Senior Video Editor: Anthony Heneine
General Manager Horizon FCB: Reham Mufleh
CEO of Horizon Holdings: Mazen Jawad
Marketing Director Gulf & AMEA Clorox Studio Leader: George Rechdan
Associate Director Brand Engagement: Ana Udrica
General Manager Saudi Arabia: Jaz Khan
General Manager Gulf: Claude Azrak
Marketing Director AMEA: Marcela Carrillo
Marketing Director KSA: Mahdi Al Husseini
Marketing Manager KSA: Faisal Halawani
Brand Engagement Manager: Sohaila AlJabri
Brand Engagement assistant: Aya Abudawood
Categories: Cleaning Products, Home
Horizon FCB Dubai, Wed, 16 Feb 2022 09:43:32 GMT