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Clorox Wipe's Toilet Billboard Has You Covered Wherever You Have to Go

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Horizon FCB headed to hikers favourite Ras Al Khaimah to offer disinfecting power on the go

Clorox Wipe's Toilet Billboard Has You Covered Wherever You Have to Go

To prove that with the disinfecting power of Clorox you really can go anywhere, Horizon FCB tackled the most stressful of sanitary situations. The roadside toilet. 

Everyone has faced the same problem, you’re on a long road trip and suddenly you really have to go. The only options are usually less than clean, leading to the age-old question of ‘to go, or not to go.’ But when you carry Clorox On-the-go wipes the situation isn’t so worrying anymore. 

Horizon found the only toilet in 52km, located in a very popular hiking destination in Ras Al Khaimah, and built a billboard offering free samples of Clorox on-the-go wipes with a message reading “For when you really have to go”. Offering hikers, a much-appreciated way to relieve themselves in a cleaner environment. 

With the billboard and complimentary print ad with scannable QR codes to see the real toilet location, the agency behind the idea, Horizon FCB, continued to strengthen Clorox’s brand message of #TrustClorox, because when you really have to go, you can trust in the power of Clorox. 

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Agency: Horizon FCB

Executive Creative Director: Rodrigo Leal Rodrigues

Associate Creative Director: Fady Youssef Rofaeel

Senior Copywriter: Lucy Elder

Creative Director: Rodrigo Leal Rodrigues

Senior Graphic Designer: Muhammad Abid

Associate Creative Director: Elsa de Bruyn

Associate Creative Director: Rodrigo Scapolan

Senior Account Executive: Sabine Saade

Head of Creative Services & Production: Hicham Soubra

Production Manager: Reem Ashraf

Video Editor & Motion Designer: Alman Magpusao

Senior Video Editor: Anthony Heneine

General Manager Horizon FCB: Reham Mufleh

CEO of Horizon Holdings: Mazen Jawad


Marketing Director Gulf & AMEA Clorox Studio Leader: George Rechdan

Associate Director Brand Engagement: Ana Udrica

General Manager Saudi Arabia: Jaz Khan

General Manager Gulf: Claude Azrak

Marketing Director AMEA: Marcela Carrillo

Marketing Director KSA: Mahdi Al Husseini

Marketing Manager KSA: Faisal Halawani

Brand Engagement Manager: Sohaila AlJabri

Brand Engagement assistant: Aya Abudawood

Categories: Cleaning Products, Home

Horizon FCB Dubai, Wed, 16 Feb 2022 09:43:32 GMT