FCB announced today that the network’s Kuala Lumpur office has been named Clorox’s social media agency for both Malaysia and Singapore, following a competitive review. This regional partnership will serve to deepen the CPG leader’s relationship with the FCB global network, which began in 2016.
“We are thrilled to have been chosen as Clorox’s social media marketing partner for these important South East Asian markets and look forward to helping grow its business and brand together here,” said Shaun Tay, co-owner & chief executive officer of the FCB Group Malaysia.
This latest appointment further fuels momentum for FCB Kuala Lumpur, as the agency’s collaboration with Clorox marks its fourth new business win this year. The agency has been making a name for itself as one of the fastest growing creative agencies in Malaysia, winning eleven new client accounts in 2017, as well as the coveted Overall Agency of the Year title at the recent A+M Agency of the Year Awards in 2018.
“In our search for an agency partner, FCB impressed us with its dual function as a strong regional hub, offering both local scale and global reach,” said Paulo Lao, Clorox’s Marketing Director for South East Asia. “We are excited to collaborate with FCB Kuala Lumpur to maximize our brand in the South East Asian market.”
FCB Kuala Lumpur’s new assignment with Clorox officially began in July.