FCB and Clorox are out with their newest work for Clorox Disinfecting Wipes. Running from October to February, cold and flu season brings health and disinfectants top of mind for consumers.
With TV, social and mobile components, the campaign spotlights real and authentic moments that consumers commonly face during the season when they – or others around them – are getting sick. Whether in the office or at home, the spot empowers you to take charge and get on with your life, because after all – who has time to be sick!
As part of the campaign, FCB and Clorox are also running geo-targeted banner ads that reach consumers in areas where cold and flu activity is spiking, getting in front of them when relief is needed most.