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Clorox Cleaning Products Takes the Confusion Out of Laundry Labels

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Horizon FCB's print series shows how Clorox protects clothes from complicated cleaning symbols

Clorox Cleaning Products Takes the Confusion Out of Laundry Labels

Laundry labels are always there, annoying pieces of fabric covered in symbols that very few of us understand. 

We choose instead to throw our clothes in our washing machines, and hope for the best. However, this leads to colours leaking and fading, and even more clothes being thrown away.

To show the power of Clorox’s laundry products, Horizon FCB created a series of print ads to simply show that it doesn’t matter if laundry gets too complicated, with Clorox’s expert laundry products your clothes are protected.

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CEO of Horizon Holdings: Mazen Jawad

General Manager Horizon FCB: Reham Mufleh

Executive Creative Director: Rodrigo Leal Rodrigues

Associate Creative Director: Fady Youssef Rofaeel

Senior Copywriter: Lucy Elder

Senior Graphic Designer: Muhammad Abid

Senior Account Executive: Sabine Saade


Marketing Director Gulf & AMEA Clorox Studio Leader: George Rechdan

Associate Director Brand Engagement: Ana Udrica

General Manager Saudi Arabia: Jaz Khan

General Manager Gulf: Claude Azrak

Marketing Director AMEA: Marcela Carrillo

Marketing Director KSA: Mahdi Al Husseini

Marketing Manager KSA: Faisal Halawani

Brand Engagement Manager: Sohaila AlJabri

Brand Engagement assistant: Aya Abudawood

Categories: Cleaning Products, Home

Horizon FCB Dubai, Fri, 25 Feb 2022 10:14:03 GMT