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CLIP Conjures Seassential Designs for Blue Star Foods

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Value crab meat brand gets a fresh coat

CLIP Conjures Seassential Designs for Blue Star Foods

CLIP a London based branding agency have unveiled their newly designed packaging for Seassentials a value brand belonging to America’s largest crab meat company Blue Star Foods. 

Headquartered in Miami, Florida Blue Star Foods is an international company that produces crab meat in production facilities all over the world.

After designing the Blue Star Foods premium brand, CEO John Keeler commissioned UK based CLIP to create a brand image for their value range. CLIP’s thorough branding process was based on current market conditions, consumer demands and creating a performance brand. The final name ‘Seassentials’ was chosen as it combined both the product theme, the ‘essential value’ aspect. 


Some aspects of the brand were predefined by the client such as the colours therefore the designers had to take these limitations into consideration throughout the process. 

CLIP are experienced in working with international clients from across the world including France, Belgium, India, South Korea, Puerto Rico as well as America. This Atlantic partnership between CLIP and Blue Star Foods has worked extremely well as both companies have created systems which ensure seamless communication over long distances and time zones. Regardless of time differences CLIP were able to turnaround any changes for the client within hours which the client was extremely pleased with.

“The fact that this is a new product further emphasised its need to be a performance brand. Gaining retail listings wasn’t going to be enough, we had to create a visual brand with enough impact to engage with consumers and condense the traditional purchase funnel process.” Anish Mistry Creative Director at CLIP explained. “When working with international clients we always factor in time zone differences, use specific technology to stay in touch, embrace cultural diversity and I find patience really helps. We work with a number of partners which benefit our international clients including European food labelling experts and language translators based across the world. Creating a value brand was very challenging but Blue Star Foods were very happy with the final outcome and they have commissioned further design, branding and packaging work.” 

Blue Star Foods CEO John Keeler commented “I have worked with CLIP on a number of projects as they have a very creative British flair and always provide faultless designs, plus they are incredibly easy to work with. We were very impressed with the level of creativity and innovative design for the Seassentials range. They are very knowledgeable when it comes to the food industry and I am looking forward to working with them on some exciting international projects very shortly.”

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Categories: Food, Meat & Fish

lbbonline.com, Fri, 17 Oct 2014 11:18:23 GMT