Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Climb to the Ultimate Party with Coors Altitude's Interactive Music Vid


Rethink Canada & indie rock band Young Empires release never-before heard remix of latest track 'So Cruel'

Climb to the Ultimate Party with Coors Altitude's Interactive Music Vid

Molson Coors is launching its newest brand, Coors Altitude in a bold new way. The brand collaborated with the up-and-coming Canadian indie rock band Young Empires to create an interactive music video experience featuring a never-before heard remix for their latest track, So Cruel. Give it a try here.

The vertically scrolling video follows lead singer, Matt Vlahovich, as he climbs through seven layers of a fantastical black and white world to reach the ultimate party on the mountaintop with his bandmates.

“Coors Altitude is about creating unforgettable experiences and tapping into your alter ego,” says Sara Ross, Brand Manager, Coors Altitude. “Collaborating with Young Empires made sense to help bring the brand story to life through a visually rich and interesting experience for consumers.”

The high-production, monochromatic video allows viewers to scroll up or down to navigate their own way through Matt’s journey. Multiple layers in the experience have something to discover with hidden, clickable easter eggs of content.

“Coors Altitude gave us a great opportunity to collaborate and shared our creative vision along the way,” says Young Empires frontman Matt Vlahovich,

The launch strategy, video and interactive experience was developed by Coors Altitude’s agency Rethink and brought to life by many partners including Tendril Design + Animation Co. and Supergroup Sonic Branding Co.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music performance

Categories: Alcoholic Beverages, Beers, Mon, 02 Mar 2015 15:16:14 GMT