Climate Campaign Meltdown Flags Wins ADC Talent Award Grand Prix at ADC Germany

Meltdown Flags, a campaign created by Serviceplan Group with METER and Moby Digg, to raise awareness of melting glaciers, has been awarded an ADC Talent Award Grand Prix, as well as one gold, three silver and 16 bronze awards at the ADC Germany 2021. Meltdown Flags is a climate data initiative that visualises the effects of global glacier retreat by reducing the amount of white in the flags of countries with glaciers. 

In total, Serviceplan Group won 21 awards at the ADC Germany: one grand prix, one gold, three silver and 16 bronze. Meltdown Flags was ranked 5th most awarded campaign overall.

As well as Meltdown Flags, the awarded campaigns were Laut Gegen Nazis – ‘Say it Loud’ which won three bronze awards; PENNY ‘First to Teddy’, which was awarded 2 bronze; O2 ‘The 5,700 Euro mobile phone’ which won two bronze; and TWELVE Magazine, Billy Boy ‘Love Crossings’, PENNY Xmas 2020, PENNY Carnival radio ads, CDU digital party conference, O2 ‘Bam is Back’, and O2 ‘Opera of Choice’, which all picked up 1 bronze each.

Alexander Schill, Serviceplan group global chief creative officer said: “We are super proud to be awarded that highly for Meltdown Flags, as it is not only turning complicated data into a beautiful and simple visualisation, but also helps to raise awareness globally for one of the most important topics of our times.”

The Art Directors Club for Germany is an independent association that identifies and promotes excellent creative communication. View full list of awards here.