ClickFire Media has announced the addition of Executive Creative Director Bill Kay and Senior Account Manager Robyn Pearson to its team. The pair will lead Click3Rx, a division of the studio devoted to creative technology for pharmaceutical marketing.
Kay arrives with nearly 20 years as a creative and business development professional who has successfully applied his skills in pharmaceutical, consumer branding, film, digital, and entrepreneurial endeavors. Known for his ability to build strong cultures, Kay has grown an agency, built AOR relationships and developed countless digital solutions for sales and marketing teams within Daiichi Sankyo, Bristol-Myers Squibb, GlaxoSmithKline, Novartis and Genentech.
Pearson, who has extensive experience in both the agency and client worlds, has been managing client relationships for more than 10 years. She has grown projects from concept to long-term success in companies like Bristol-Myers Squibb, Pfizer and others. In the agency realm, she spent time as a print specialist managing clients such as Schering-Plough, Johnson & Johnson and Novo Nordisk.