New York-based digital studio, Click 3X has hired Cynthia Slowik as Account Director for the Raison D'Être division of the company, which focuses on the creation and amplification of content for fashion, beauty and luxury brands. In this newly-created role, Cynthia will work on several brands including The Estee Lauder Companies' Breast Cancer Awareness Campaign, Ralph Lauren's Chaps brand and LVMH's MAKE UP FOREVER.
Cynthia most recently worked as an account director for a start up technology company that services the social media industry, where she managed strategy and execution of simultaneous social initiatives, launching a social travel planning website for Starwood Hotels & Resorts. Before leaping into the social media space, she worked as an Account Executive at Ogilvy & Mather for two years, managing the development and implementation of integrated campaigns for SAP across all mediums (spanning Interactive, TV, Print and Social).
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