Cliché Candle from WorkInProgress Puts an End to All Novelty-Scented Candles
WorkInProgress, an award winning independent creative advertising agency, announced today the launch of its newest product: the Low Hanging Fruit candle. A novelty-scented candle aimed at (hopefully) putting an end to novelty-scented candles for brands. With a scent comprised of currant and black fig made to remind brand and agency teams that, 'it’s been done'.
“After seeing the 30th novelty-scented candle for a brand, we were inspired to find a tasteful way to push the industry to do better,” said WorkInProgress partner and chief creative officer, Matt Talbot. “We thought a novelty-scented candle was perfect.”
WorkInProgress was founded on the belief that it takes bold action, not just a clever ad campaign, to win in today’s landscape. With the launch of the agency’s Low Hanging Fruit candle, it’s taking its action-based philosophy that is typically applied to the world’s most recognisable brands and using it to encourage the industry to join them in their commitment to say no to low hanging fruit. Both literally and figuratively.
Want to purchase a Low Hanging Fruit candle for yourself or a colleague you want to inspire? You’re in luck! A limited quantity of candles will be available at stopmakingcandles.com and all proceeds will be donated to Denver Ad School. This delicious smelling dose of tough love makes the perfect gift for anyone who needs to be reminded that they can, 'do better'.
The Low Hanging Fruit candle reads:
If you’ve been thinking of pitching a product-scented candle for your client, you’re not alone. Every year, thousands of very creative people reach for the same low-hanging fruit. But when so many candles are selling their scents for the fleeting validation of a press release, here is a candle to inspire you to do better. One that gently caresses your olfactory receptors and whispers, “It’s been done.”
May this candle serve as a glowing reminder of your creativity, leading to bigger and brighter ideas.
Get yours here.
