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Clever Earth Day Campaign Separates Truth from Lies with 'Meryl, The Rock and Leo'

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Ari&Friends launches tongue-in-cheek campaign for the Center for Climate Integrity

Clever Earth Day Campaign Separates Truth from Lies with 'Meryl, The Rock and Leo'

Center for Climate Integrity has launched a series of clever Earth Day spots which urge big corporations to pay their fair share toward solving our climate crisis. The spots, directed by Conor Byrne, use tongue-in-cheek humour and poke fun at traditional star-studded PSAs. With imposters playing 'Meryl Streep', 'Dwayne Johnson' and 'Leonardo DiCaprio', the campaign urges viewers to get the real facts on climate change and corporate polluters at

ECD Ari Merkin from agency Ari&Friends said: “Celebrities are always willing to speak up for a worthy cause. We wanted to tap into that convention to make our point about climate change. With so much misinformation out there, it's harder than ever to know who to trust. We figured we could make it easier for everyone by making the lies more obvious. It's about time we had a brand out of there to call out the bullshit and course correct the narrative around climate.”

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Client: Center for Climate Integrity

Agency: Ari&Friends

ECD: Ari Merkin

Design Director: Scott Pridgen

Production Company: m ss ng p eces

Director: Conor Byrne

Producer: Tyler Byrne

Director of Photography: Wyatt Garfield

Editorial: Cosmo Street

Editor: Craig Deardorff

Producer: Paolo Solarte

Assistant Editor: George Irizarry

Mix: Duotone

Executive Producer: Greg Tiefenbrun

Mix Engineer: Andrew Green

Color: MPC

Colorist: Vincent Taylor

Genres: Comedy

Categories: Environment, Corporate, Social and PSAs

Raz Public Relations LLC, Fri, 23 Apr 2021 09:12:50 GMT