123 of the nation’s top health care systems, representing thousands of hospitals in communities across the U.S., have come together with an urgent plea for all Americans – mask up, because wearing a facemask is our best chance at slowing the surging Covid-19 pandemic now.

On 19th November, a public service message, created in partnership with MRM, ran in The New York Times, USA Today, The Wall Street Journal, The Washington Post and The Los Angeles Times. Additionally, hospitals and health systems across the country will continue to unite to share these messages regionally.

“As the top nationally-ranked hospitals, we know it’s tough that we all need to do our part and keep wearing masks. But, here’s what we also know: The science has not changed. Masks slow the spread of Covid-19. So, please join us as we all embrace this simple ask: Wear. Care. Share with #MaskUp. Together, wearing is caring. And together, we are saving lives.”

In an effort to reach a broader audience, Cleveland Clinic partnered with MRM to carry the efforts to a National Audience through advertising channels: broadcast TV, radio, full-page print ads with a QR code, and a landing page destination.

The U.S. Centres for Disease Control and Prevention points to recent studies that have shown facemasks successfully limit spread of the Covid-19 virus. Wearing facemasks protect in key ways: by protecting the wearer against inhalation of harmful pathogens and particulates and by preventing exposure of those around the wearer.

In addition to masking, the CDC suggests that everyone minimise the number of non-household contacts, maintain a physical distance of at least six feet, and limit the amount of time around others, especially while indoors and in poorly ventilated areas. Click here for further information about masking guidelines – how to choose a mask and how to properly wear a mask.