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Clemenger Melbourne Hires Sabrina Riedel as Digital EP and Natalie Taylor as Head of Flare

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New appointments follow a year of continued growth across the agency's digital and technological capabilities

Clemenger Melbourne Hires Sabrina Riedel as Digital EP and Natalie Taylor as Head of Flare

Clemenger BBDO Melbourne has bolstered its digital and content capabilities with the appointment of Natalie Taylor (right) as the head of Flare, the agency's content division, and Sabrina Riedel (left), as digital executive producer.

The addition of Riedel as digital executive producer will see her partner with clients in a bid to drive their digital transformation objectives.


Joining Clemenger BBDO Melbourne from The Monkeys, Riedel's role in the digital team will see her leading the agency and its clients' adoption and implementation of new technologies, and leading the production of digital experiences that bring clients' brands to life in new formats.

Says Ben Kidney, director of digital, Clemenger BBDO, Melbourne: "We are delighted to welcome someone with Sabrina's digital pedigree, intelligence, professionalism, and ambition to do world class creative work. Adding Sabrina to our ranks supports the growth, digital maturation and continued ambition that we have as an agency to continue making world-class, integrated work."

As head of Flare, Taylor will be developing and leading a team of content creators to continue servicing the agency's growing content output.

With 20 years' international experience and an enviable body of work including large-scale and award winning campaigns for the likes of Mars, P&G and Campari, Taylor's role will see her driving the agency's agenda of creating quality content that supplements the agency's brand outputs.

Says Nick Garrett, CEO, Clemenger BBDO, Melbourne: "As we continue to evolve our agency and broaden our offering, we need to have the right people in place to bring the vision to life and diversify the agency's skillset. In Sabrina and Natalie, we've found fantastic leaders who share our passion for great, integrated work."

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Clemenger BBDO Melbourne, Fri, 02 Jun 2017 02:08:10 GMT