Clemenger BBDO Melbourne has bolstered its
digital and content capabilities with the appointment of Natalie Taylor
(right) as the head of Flare, the agency's content division, and Sabrina
Riedel (left), as digital executive producer.
The addition of Riedel as digital executive producer will
see her partner with clients in a bid to drive their digital
Joining Clemenger BBDO Melbourne from The Monkeys, Riedel's role in the
digital team will see her leading the agency and its clients' adoption
and implementation of new technologies, and leading the production of
digital experiences that bring clients' brands to life in new formats.
Ben Kidney, director of digital, Clemenger BBDO, Melbourne: "We are
delighted to welcome someone with Sabrina's digital pedigree,
intelligence, professionalism, and ambition to do world class creative
work. Adding Sabrina to our ranks supports the growth, digital
maturation and continued ambition that we have as an agency to continue
making world-class, integrated work."
As head of Flare, Taylor
will be developing and leading a team of content creators to continue
servicing the agency's growing content output.
With 20 years'
international experience and an enviable body of work including
large-scale and award winning campaigns for the likes of Mars, P&G
and Campari, Taylor's role will see her driving the agency's agenda of
creating quality content that supplements the agency's brand outputs.
Nick Garrett, CEO, Clemenger BBDO, Melbourne: "As we continue to evolve
our agency and broaden our offering, we need to have the right people
in place to bring the vision to life and diversify the agency's
skillset. In Sabrina and Natalie, we've found fantastic leaders who
share our passion for great, integrated work."