The Rugby League World Cup 2017 (RLWC2017) has appointed Clemenger BBDO Sydney as its creative agency after a competitive pitch.
a 5 way pitch, the agency will be responsible for the major creative
campaign across Australia and New Zealand in the lead up to next year's
The RLWC2017 will be contested from 27 October to 2
December 2017 and hosted by Australia and New Zealand with three pool
games also being played in Papua New Guinea. The tournament will be the
biggest event in Australia in 2017, and aims to Celebrate Rugby League,
inspire communities and entertain the world.
Says Rohan Sawyer, general manager commercial and marketing, RLWC2017:
"We went to market looking for a bold idea, one that would reflect our
ambition for the tournament. The Clemenger BBDO team delivered an idea
that celebrates the talent and skill of all the players competing at the
Rugby League World Cup, not just the known stars. We have the world's
best Rugby League talent playing at this tournament, there are some
amazing athletes that people aren't aware of as they don't play in the
NRL - but they play spectacular Rugby League, that you won't want to
The agency will commence work this month.
Paul Nagy, executive creative director, Clemenger BBDO, Sydney: "As a Rugby League tragic it's
pretty special to be working with the World Cup team. It's going to be
an amazing showcase for the greatest game of all. Can't wait."