Clemenger BBDO Melbourne's Joe Sibley and Giles Watson Take Out Sirens Round 5
The round five win gives agency Clemenger BBDO four out of five wins in the 2017 awards. Melbourne agency Clemenger BBDO has won round
five of the 2017 Siren Awards, taking out the single category and
overall win with the ad "Sneeze" by creatives Joe Sibley (left) and
Giles Watson (right).
The "sneeze" ad was
part of the Mercury Cider campaign to relaunch Mercury Cider to
Australia and was designed to let people know that Mercury Cider is made
for real men, from harder times when people were tough. The idea for
the commercial was inspired by Sibley's dad.
PLAY THE 'SNEEZE' SPOT - Sneeze.mp3
PLAY THE 'MEET THE TINKLETON'S' SPOT - Meet-the-Tinkletons.mp3
Says Sibley: "Dad takes pride in how unnecessarily loud his sneeze is,
and I've always found it pretty funny. I've shown him this commercial
and the other ones that accompany it, and he was proud and recognised
that they were all based off him in some way. I should probably put him
down on the credits."
Winner of the campaign category in round 5
was agency BMF with the ALDI commercial "Meet the Tinkletons", by
creative team Cam Blackley, Alex Derwin, Hans Christian Berents and
Gooch Richards. The series of three ads features the all singing family
of super enthusiastic Americans who are convinced that their Christmas
is better than an Australian Christmas.
The winner of the craft
category was Paul Le Couteur from Flagstaff Studios also with the
Clemenger BBDO Melbourne, Mercury Cider ad "Sneeze". Another ad in the
Mercury Cider campaign from Flagstaff Studio and Le Couteur, "Handshake"
was also highly commended in both the craft and single categories.
highly commended in the single category was Marketforce with the ad
"Kill the Romance" for Dawson's Garden World from Matt Wilson, Hayden
Griffiths and Neil Martin and BMF for "Nothing Beats the Perfect Aussie
Christmas - Fudge" from Cam Blackley, Alex Derwin, Hans Christian
Berents & Gooch Richards.
Highly Commended in the campaign
category was Ogilvy Sydney for the ad "Sounds Like Bacon" from creatives
Tristan Viney and Carl Robertson for Yum! Restaurants International,
plus DDB Sydney for the ad "The 1% you can't ignore - Used Nappies/Nail
Guns/Potato Gift" for Volkswagen by creative team Owen Bryson and Anna
Paine. Judges also highly commended in the craft category the Ogilvy
Sydney's ad "Sounds Like Bacon - Rain" for Yum! Restaurants
International from Sound Reservoir sound engineer Paul Taylor and
director Ralph van Dijk.
Says Joan Warner, CEO, Commercial Radio
Australia: "The Siren Awards continue to promote innovative radio
advertising and from April this year we're adding a new category called
Audio Innovation to allow pioneering audio advertising that is longer
than a 30 or 60 second spot to be entered into the awards."
Siren Awards, run by Commercial Radio Australia, celebrate the best in
radio advertising and are judged over five rounds throughout the year by
a panel of industry experts, made up of creative directors from leading
ad agencies, known as the Siren Creative Council.
The 2017 Gold
Siren winner will be announced on 11 May 2017 and wins a trip to the
Cannes Lions International Festival of Creativity. The client of the
winning 2017 Gold Siren Award also wins a ticket to Cannes. Silver
Sirens are awarded in each of the three categories: single, campaign and
craft. There is also a client-voted award, a $5000 cash prize,
presented to the writers of the ad voted the best, by a panel of
Round 1 of the 2018 Siren Awards is now open. The new Audio Innovation Category opens from April. Entries close on 6 May 2017.
LISTEN TO THE WINNERSview more - CreativeClemenger BBDO Melbourne, Fri, 17 Mar 2017 00:58:00 GMT