Clemenger BBDO Melbourne's creative chairman, James McGrath, was pleased
with what the result meant not only for the agency, but importantly for
the bravery of its clients.
Says McGrath: "The One Club talks about
being the 'keeper of the flame' for Advertising creatives and also about
inspiring clients to seek the rewards that come with calculated risks
and new ideas, for our project 'Meet Graham' and for our clients,
nothing is more confirming."
Says Nick Garrett, CEO, Clemenger BBDO Melbourne: "As
an agency we couldn't be more pleased with the win, and in particular
being presented with a Best of Discipline award. We're in spectacular
company with the other winners on the night and it's a huge honour to be
for ourselves and our clients to be recognised for constantly pushing
the envelope in our work."
Australian production companies have succeeded this year scoring
Australia's remaining Gold Pencils. The Woolshed Company scored a Gold
Pencil for 'The Viral Experiment
' and FINCH scored a Gold Pencil for St
Kilda Film Festival 'Every Second Counts
Leo Burnett Melbourne
scored a Silver and
Bronze Pencil for Headspace 'Reword
Melbourne scored a Silver and two Bronze Pencils for YMCA 'Playnasium
BWM Dentsu Melbourne scored a Silver Pencil for Chadstone 'The Tailor Made Store
'. Leo Burnett Sydney was awarded a Bronze Pencil for Samsung
' and a Bronze for Samsung 'The Anthem
' created with
Leo Burnett Chicago. Saatchi & Saatchi Sydney's 'LandCruiser
' work for Toyota Australia picked up one Silver Pencil and three
Bronze Pencils and BWM Dentsu Sydney scored one Bronze Pencil for
BabyLove 'Premmie Proud
The complete list of Wednesday's winners can be found here
Cultural Driver Award, which celebrates influential ideas and
executions that have had a noticeable impact on pop culture, awarded
Gold Pencil: "Formation
" for Beyoncé by PRETTYBIRD/Culver City.
Silver Pencil: "Boost Your Voice
" for Boost Mobile by 180LA/Santa Monica.
Bronze Pencil: "Buy Back the Block" for Checkers & Rally's by Fitzgerald & Co/Atlanta + Uproxx Studios/Los Angeles.
Kevin Swanepoel, CEO of The One Club for Creativity: "What better way
to kick of the Cultural Driver Award than with one of the most
influential entertainers of this generation? Provocative and powerful,
"Formation" - the linchpin of Beyoncé's genre-bending Lemonade album -
is more than a song or a music video. It's a manifesto."
Green Pencil, which recognizes environmentally conscious creative work,
was awarded to "Edible Six Pack Rings" for Saltwater Brewery by We
Believers/New York. This entry also won a Gold Pencil in CSR.The following were the Best in Discipline winners from Wednesday night:
Branded Entertainment: "Lifeline
" for Qualcomm Snapdragon by Ogilvy/New York.
"The Refugee Nation" for Amnesty International by Ogilvy/New York. See a
One Show judge Forest Young discuss the winning work here
Direct: "The Swedish Number
Swedish Tourist Association by INGO/Stockholm + Grey
PR&Activation/New York + Cohn&Wolfe/Stockholm. See One Show
judge Tove Langseth discuss the winning work here
Moving Image Craft: "We're the
" for Channel 4/Rio Olympics by Leland Music/London +
4creative/London + Blink/London + Factory/London. See One Show judge
Paul Venables discuss the winning work here
Print & Outdoor: "Meet Graham
for Transport Accident Commission (Victoria) by Clemenger
BBDO/Melbourne. See a One Show judge Ari Weiss discuss the winning work
Public Relations: "Zero Minutes of Fame
" for The Brady Foundation by Ogilvy & Mather/Chicago.
Environments: "Kunstmuseum Basel Light Frieze" for Construction and
Transport Department of the Canton of Basel-Stadt, Städtebau &
Architektur, Hochbauamt by iart ag/Basel + Christ &
One Show winners for remaining disciplines as
well as special awards, including Best of Show, Penta Pencil, Agency of
the Year, Independent Agency of the Year, Production Company of the
Year, Network of the Year, Client of the Year, Holding Company of the
Year on Friday, will be announced at Friday's ceremony, which also take
place at Cipriani Wall Street.
Complete rankings will go live on Friday, May 12 at www.oneclub.org/awards/theoneshow