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The third Grand Prix has been awarded to McCann Melbourne for University
of Melbourne's '
Made Possible By Melbourne' campaign via AIRBAG in the
Media category. The campaign has also picked up two Gold awards, nine
Silver and five Bronze. McCann Melbourne has also picked up a Silver and
seven Bronze awards for YMCA '
Playnasium' and its 'Made From Memory -
Radio' campaign for Melbourne International
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Film Festival has scored a
Silver and two Bronze.
Y&R Melbourne has scored Australia's
fifth Gold statue for Minus 18 '
You're Accepted'. The campaign was also
awarded a Silver and two Bronze awards.
The other US$10,000 Grand
Prix of the Year award went to Colenso BBDO, Auckland for Pedigree 'The
Child Replacement Program' in the Integrated category.
Established in 2008, Ad Stars is celebrating its 10th anniversary this
year after receiving the highest number of entries in its history -
21,530 entries from 56 countries, up from up from 18,063 entries last
year.
"These campaigns stood out for all the right reasons -
idea, execution, wit, craft, approach, relevance, and scale," says Kiran
Koshy, Creative Director, Innocean Worldwide USA, commenting on the two
Grand Prix of the Year.
James Keng Lim, Creative Director at
Hakuhodo Sinagpore, adds: "In the end, the decision to award these two
pieces of work the highest accolade was unanimous. Whilst they are
different as night and day, what stood out was the brevity of thought,
the audacity to think big, and a true desire to make a positive change."
Explaining
Colenso's win, Helen Pak, President and Chief Creative Officer of Grey
Group Canada, says: "The Pedigree Child Replacement Challenge is a
fantastic integrated campaign. Often when you see integrated campaigns,
some of the individual pieces are stronger than the others. In this
case, all of the pieces we saw were individually strong, delightfully
crafted with great insight and humour. The campaign's results and level
of engagement also contributed to its selection. It was such an
interesting, humorous new way to approach an age-old dilemma of
increasing animal adoption rates."
Wain Choi, Senior Vice
President and Chief Creative Officer at Cheil Worldwide, says: "I've
been an empty nester for the last four or five years and I replaced my
kids with two beagles. I love that this campaign is driven by a human
truth. I think you can never go wrong when your campaign is driven by
real human insights."
"It's incredibly funny," says Raj Nair, CEO
and Chief Creative Officer at Madison BMB in India. "Parents are so
emotional about their kids moving out. This turns things around in an
irreverent way, and it's beautifully integrated and executed."
Explaining
Clemenger BBDO's success, Suthisak Sucharittanonta, Chairman &
Chief Creative Officer at BBDO Bangkok, says: "'Meet Graham' pushes
creativity to another level. The big idea is very stunning and powerful -
it's a familiar message presented in a new and integrated way. To win
Grand Prix of the Year, the standard has to be very, very outstanding.
It not only takes the brand to another level but also takes our ad
industry to new heights."
"The 'Meet Graham' campaign is a true
reflection of creativity and technology: a surgeon, engineer and artist
combined to create a re-engineered human," says Hwan-Jin Choi,
Co-Chairperson of the AD STARS Executive Committee.
AD STARS is
the only international award show to offer a US$10,000 prize to its
Grand Prix of the Year winners. It's also one of the only advertising
shows that doesn't charge entry fees.
"So what have the judges
seen that's new here at AD STARS? What I find refreshing at this show
in particular is there's more of a democracy and an openness - the fact
that there is no entry fee, and AD STARS is open to the public - it's
very refreshing. It means as a jury, we were able to see a broader range
of work, and also share it with the broader community, which is really
wonderful," says Pak.
Sucharittanonta agrees: "It's a great show
which is open to everyone who wants to attend and see diverse ideas from
around the world including my region - Asia. It's different from other
awards shows, it's more relaxed and casual in a beautiful city."
Eui-Ja
Lee, Co-Chairperson of the AD STARS Executive Committee, would like to
encourage even more people to enter next year's Awards: "AD STARS first
launched in 2008 with the vision of being a truly democratic festival.
That's why anyone with an interest in advertising can enter or attend
for free - even non-professionals. This model has proven to be a huge
success. We encourage more agencies and production companies to enter AD
STARS 2018."
Australian Winners:Grand Prix of the Year (Public Service Advertising):
Clemenger BBDO Melbourne, TAC, Meet Graham via AIRBAG in Public Service Advertising
Grand Prix (Direct):
Clemenger BBDO Melbourne, TAC, Meet Graham via AIRBAG
Grand Prix (PR):
Clemenger BBDO Melbourne, TAC, Meet Graham via Propeller PR.
Grand Prix (Media):McCann Melbourne, University of Melbourne, Made Possible By Melbourne via AIRBAG
Gold Winners:Clemenger BBDO Melbourne, TAC, Meet Graham via AIRBAG (x2)
McCann Melbourne, University of Melbourne, Made Possible By Melbourne via AIRBAG (x2)
Y&R Melbourne, Minus 18, You're Accepted
Silver Winners:
Alt.vfx, Suntory Holdings Limited, Pepsi Strong - Momotaro Episode 4
Clemenger BBDO Melbourne, TAC, Meet Graham via AIRBAG
J. Walter Thompson Sydney, Parkinson's NSW, The Hold
McCann Melbourne, YMCA, Playnasium
McCann Melbourne, University of Melbourne, Made Possible By Melbourne via AIRBAG (x9)
McCann Melbourne, MIFF, Made From Memory - Radio
Ogilvy Melbourne, Suncorp Australia, AAMI SmartPlates (x2)
Y&R Melbourne, Minus 18, You're Accepted
Bronze Winners:
AIRBAG & SDWM, LaTrobe University, Living Landscapes
Alt.vfx, FDA, Straw City (x2)
Alt.vfx, Suntory Holdings Limited, Pepsi Strong - Momotaro Episode 4
BWM Dentsu, BabyLove, Premmie Proud
BWM Dentsu, ARU, Mermaids on Ice
Goodoil Films, Australian Defence Force, What Is Up
McCann Melbourne, YMCA, Playnasium (x7)
McCann Melbourne, University of Melbourne, Made Possible By Melbourne via AIRBAG (x5)
McCann Melbourne, MIFF, Made From Memory - Radio (x2)
Ogilvy Melbourne, Suncorp Australia, AAMI SmartPlates (x3)
Y&R Sydney, NRMA Motoring Services, Like Father, Like Daughter (x2)
VIEW THE FULL LIST OF WINNERS - Adstars Winner List 2017.xlsx