Clemenger BBDO Melbourne has been ranked third in the world in Contagious Pioneers 2018
- its list of the best and bravest agencies on the planet, just ahead
of CHE Proximity which has ranked in at #4. The #1 agency was Saatchi
& Saatchi London.
The Contagious Pioneers list is a global
ranking of agencies that consistently set the standard for creativity,
innovation and excellence in marketing, based on the quantity of work
from the year that demonstrated creative or strategic excellence.
Says Nick Garrett, CEO, Clemenger BBDO Melbourne and Sydney: "Contagious
is renowned for being a fantastic resource and source of inspiration to
marketers across the globe.
"The list sets a high benchmark for
creativity and effectiveness, and once you're on the list, the true
challenge is the need to stay there, year after year, which is an
incredibly exciting challenge and one that we look forward to every
The BBDO network was well represented in the list, with
CHE Proximity ranking fourth, Colenso BBDO Auckland fifth and Impact
BBDO Dubai ranking ninth.
Says Alex Jenkins, editorial director,
Contagious: "Contagious has a reputation for setting an exceptionally
high bar for creativity and innovation, but those are just table stakes
for being featured on I/O. It's the quality of the strategic thinking
behind their campaigns that propelled these agencies into this year's
"What you have here is a list of agencies that are
giving their clients a competitive edge through work that is both
intelligent and creative; innovative and effective."
Kemp-Robertson, co-founder of Contagious: "Producing work of this
calibre is hard enough, but to consistently deliver that quality across
multiple clients demonstrates a deeper, systematic ability to produce
exceptional marketing. That's what the Contagious Pioneers list
recognises; the best and the bravest agencies on the planet."