Clemenger BBDO Melbourne has announced the promotion of Pippa O’Regan to general manager, Myer.
In her new role, Pippa will continue leading integrated output for Myer, managing all aspects of its retail and brand activity, but will also take on responsibility for Myer’s digital services.
During her time at Clemenger BBDO, Pippa has been responsible for some stand out work for Myer, with highlights including the Give Registry, Six Second Sale, Catwalk to Cart and recently, the Myer Christmas Bauble campaign.
Prior to joining Clemenger BBDO Melbourne, Pippa held senior roles both client side and agency, in the UK, Australia and New Zealand, leading work across brands including ALDI, Rebel Sport, Pizza Hut, Vodafone, Pernod Ricard and more.
Says Simon Lamplough, managing director, Clemenger BBDO Melbourne: “We’re thrilled to have Pippa step in to the general manager role across the Myer business. She’s developed the capability of our Clemenger@Myer team brilliantly over the last three years and done a standout job balancing the need for retail pragmatism and efficiency with a constant push for creative innovation.”
Says Pippa: “I’m passionate and excited about this next phase leading the broader Clemenger@Myer team on this iconic account. Over the past four years we have built a strong partnership with the team at Myer and I’m looking forward to building on a range of opportunities for the brand in the future.”