The inaugural Twitter Awards are being announced
today and Clemenger BBDO Melbourne has won two of a total of only 12
medals awarded globally.
The agency's campaign for Snickers Hungerithm,
which monitored the mood on Twitter and adjusted the price of a
Snickers bar accordingly (delivering more than 30 million earned media
impressions during the five-week campaign), has been awarded the Gold
medal in the #Impact category.
The Play Melbourne Live campaign
for Visit Victoria (formerly Tourism Victoria) has been awarded a Silver
medal in the #Live category. The agency created a small ball with a
phone tucked inside as a fun way to get regular people to share their
favorite hidden Melbourne hot spots. Viewers could ask questions and
interact in real time as well. Tourism Victoria was the first tourism
office in the world to use Periscope to bring a destination to life in
such an immediate and intimate way.
The founder of Periscope, Kavon Beykpour, credits Play Melbourne Live as
being an inspiration to him in the user experience he was trying to
create when he was developing Periscope.
Says Nathan Burman, Twitter Australia: "There were
over 529 entries globally, with 12 from Australia and Clemenger BBDO
Melbourne's campaigns are the only winners out of Australia so this is
amazing. You've done so well.
that we're happy to announce the winners of the first #TwitterAwards is
a huge understatement. These awards recognise the marketers, the idea
people, the innovators and the creators all over the world who work
tirelessly to create ingenious campaigns. The winners taking home
trophies are simply the best of the best."
BBDO Melbourne digital executive creative director Chris James praised
both Snickers and Visit Victoria for their bravery.
Says James: "We
are so lucky to have clients willing to truly engage with new channels
and really push boundaries. Both these campaigns were firsts in their
field and it is thanks to the foresight and trust Snickers and Visit
Victoria put in us that we are being recognised on the global stage in