Clemenger BBDO Melbourne Named 2017 Cannes Agency of the Year
BBDO crowned Cannes Network of the Year for record 6th time.
Clemenger BBDO Melbourne has done Australian
advertising proud after being crowned Cannes Agency of the Year at the
64th annual Cannes Lions International Festival of Creativity awarded
The agency won 56 Lions and was responsible for two of
the most awarded campaigns of the festival: 'Meet Graham' for the
Transport Accident Commission and Snickers 'Hungerithm'. 'Meet Graham'
won 29 Lions including two Grand Prix in Health & Wellness and
Cyber, and eight Gold Lions. Snickers 'Hungerithm" won six Gold Lions
and 21 Lions in total.
BBDO, Melbourne creative chairman James McGrath [second from left,
pictured at this week's CB Legendary Lunch at La Colombe d'Or] told CB:
"We are both
humbled and thrilled to have received this award. It is the first in
Clemenger's strong history, so we are honoured to be adding to the
greater legacy of this extraordinary creative company.
[Garrett, near left] and I accept the accolade on behalf of the agency in
Melbourne, each and every person should be proud to say I was there and I
played my role in making it so.
"We were fortunate to have a
number of projects across all platforms and many clients, from Airbnb ,
Myer, TAC, and Mars that made this result possible, as we look to our
future we know the collaborative spirit that lives within these
campaigns is a indicator to our future."
BBDO Worldwide was named Network of the Year for a record-setting sixth time. Nineteen
BBDO agencies from around the world combined to win 144 Lions across 24
categories including Creative Effectiveness, Cyber, Design, Digital,
Direct, Entertainment, Film, Glass, Health & Wellness, Integrated,
Media, Mobile, Outdoor, Print, PR, Radio and Titanium.
second year in a row that a BBDO agency has been named Agency of the
Year at this festival (last year's winner was Almap BBDO in Brazil).
Says Andrew Robertson,
President and CEO, BBDO Worldwide: "Let me put it simply: clients are
interested in work that works. There is plenty of data to confirm the
correlation between spectacular award-winning work and spectacular
effects. I am very proud of, and grateful to, all of our award-winning
agencies, but I do want to single out Clemenger BBDO's work. 'Meet
Graham' is literally unforgettable and saved lives. Snickers
'Hungerithm' creatively leverages a powerful platform, smart use of
data, and retail integration to deliver spectacular results."
list of Lion-winning agencies includes Almap BBDO Brazil, AMV BBDO in
UK, ANR BBDO in Sweden, BBDO Argentina, BBDO Bangkok, BBDO Chile, BBDO
India, BBDO New York, CHE Proximity in Australia, Clemenger BBDO
Melbourne, Clemenger BBDO Sydney, Clemenger BBDO/Touchcast New Zealand,
Colenso BBDO New Zealand, Contrapunto BBDO Madrid, Energy BBDO Chicago,
Impact BBDO Dubai, Pages BBDO in Dominican Republic, Proximity Barcelona
and Proximity Madrid.
Being named Network of the Year at Cannes
caps an impressive run by BBDO which earlier topped the Gunn Report as
the most creative agency network in the world for the 11th year in a
row. It was also ranked the #1 most effective agency network in the
world in the Effie Effectiveness Index.
Says David Lubars, Chief
Creative Officer BBDO Worldwide: "We are, indeed, a global creative
boutique, capable of delivering award-winning work that works for
clients anywhere in the world, big and small, global and local, across
categories, forms and platforms. But we never want to rest on our
laurels. We need to continue to lead the way forward for our clients."
the seventh year in succession, WPP has been named the world's most
creative parent company at the Cannes Lions International Festival of
The Group accumulated the highest number of points
of any of the advertising and marketing services holding companies,
thanks to yet another strong performance from its agencies.
Companies from 42 different countries contributed to WPP's Lions tally, with winning work including:
Refugee Nation" by Ogilvy New York for Amnesty International; J. Walter
Thompson New York's "Unsafety Check" for Black Lives Matter; "Google
Home Of The Whopper" and "Flame Grilled Since 1954" for Burger King by
DAVID Miami; Tigo Une's "Payphone Bank" from Grey Colombia; "A Love Song
Written By A Murderer" by Circus Grey Peru Lima for Vida Mujer; Ogilvy
Johannesburg's "The Sad Man Meal" for KFC; "Handle With Care" from Grey
New York for Gillette; "Pitching French Films to Hollywood" by Ogilvy
Singapore for Alliance Française de Singapour; Johannes Leonardo's
"Original Is Never Finished" for Adidas Originals; "Equal Pay
Billionaires" by Ogilvy Brasil for Forbes Magazine; DAVID Miami's "Pass
The Heinz" for The Kraft Heinz Company; "Savlon Healthy Hands Chalk
Sticks" from Ogilvy Mumbai for ITC Savlon; and "The One Moment" for
Morton Salt by Ogilvy Chicago.
Martin Sorrell (left), founder and CEO of WPP, said: "As ever, this
award simply reflects the achievements of our wonderfully talented
people all around the world, and of course the support of our clients.
the year of our seventh successive win, the industry appears to be
experiencing a collective seven-year itch in terms of its relationship
"The importance of recognising the outstanding
creativity of our people and the work they do for clients is not in
doubt. The question is whether the festival does that in the most
effective way, and we look forward to playing our part in finding the
John O'Keeffe, Worldwide Creative Director of
WPP, said: "Cannes Lions 2017 draws to an end tinged a little with
sadness. I'm personally sorry that so many good friends from Publicis
won't be at the awards next year. The festival is the poorer for their
"My congratulations of course go to my friends and
colleagues throughout WPP, but also to all the winners, and indeed to
every great client who bought all the brilliant work on show this week.
the past ten days I've seen, writ large across the categories, the
myriad ways now at our disposal to create fame for our clients. But
equally I've seen proof of what I said last year: no matter what the
platform, The Big Idea will always be The Big Winner."
d'Or, given to the most awarded production company, went to MJZ, USA in
first place, second to Smuggler, USA and third to The Mill, USA.
eight days of networking, celebration and trail-blazing content across
the stages, the programme drew to a close with a panel of industry
leaders discussing new work in Titanium.
The Festival's most
coveted, forward-thinking accolade, the Panel who asked 'what can be
learned from the work honoured in Titanium' were: Tham Khai Meng -
co-chairman and worldwide chief creative officer, Ogilvy & Mather,
and the 2017 Titanium and Integrated jury president; Gustavo Lauria -
co-founder and CCO at We Believers and chairman of the US Hispanic
Creative Circle; Jaime Robinson - co-founder and CCO, Joan; Chloe
Gottlieb - CCO R/GA USA and Tim Nudd, creative editor at AdWeek.
During the show, special awards were also announced and Aussie expat
David Droga, founder and creative chairman of Droga5, collected the Lion
of St. Mark in recognition of his outstanding contribution to the
industry. Droga has won over 70 Gold Lions, as well as 16 Grands Prix
and Titanium Lions in his career to date. At this year's Festival,
Droga5 picked up 3 Gold, 2 Silver and 6 Bronze Lions, along with a Grand
Prix in Cyber for the boldly original work 'Did you Mean Mailchimp?'
Burger King was named Creative Marketer of the Year to honour the brand
for embracing and encouraging creativity across their brand
communications and for the inspiring global marketing of their products.
Axel Schwan, chief marketing officer of Burger King, and Fernando
Machado, head of brand marketing at Burger King, collected the award on
behalf of Burger King.
Screen writer, director, campaigner and co-founder of Red Nose Day, Richard Curtis, collected the LionHeart
Award for his continued and significant involvement in charitable
initiatives, including Comic Relief, Red Nose Day, Live 8 and the Make
Poverty History campaign.view more - Awards and EventsClemenger BBDO Melbourne, Sun, 25 Jun 2017 10:16:02 GMT