Clemenger BBDO Melbourne has announced the
appointment of AJ Coyne as group business director, responsible for
leading the agency's Mars account.
Coyne joins from McCann London
where he ran the global Pandora jewellery and Xbox business. His work
has won multiple accolades at Cannes, D&AD, One Show, Clios, Webbys
and many more. Notably, Coyne led the Xbox Survival Billboard campaign,
which saw McCann London become the UK's most awarded agency last year.
Prior to McCann, Coyne worked at Ogilvy & Mather leading the Philips
grooming and audio business. Coyne began his career on the prestigious
Fellowship program where he worked across a plethora of brands
including; Unilever, P&G, the Olympics, Expedia and Coke.
Says
Paul McMillan, managing director of Clemenger BBDO Melbourne: "We're
incredibly excited to have AJ join our team in Melbourne. He is
testament to our goal of having an unfair share of the best talent in
the world. We're looking forward to welcoming him to the country, the
agency, and on the Mars account."
Says Coyne: "There are few
agencies worth crossing to the other side of the world for, but
Clemenger BBDO Melbourne is certainly one of them. I couldn't be more
excited to join and to be leading the MARS business. I'm looking forward
to continuing to push the work and deliver thought provoking,
integrated creative campaigns across the Mars portfolio."