The latest radio campaign from BCF Australia (Boating Camping Fishing) and Clemenger BBDO Brisbane, reminds outdoor enthusiasts that getting dragged around the homemaker centre sales isn’t all bad. 

Ben McConnell, Marketing Manager at BCF, wants us to take heart in the knowledge that next door to every snooty towel emporium and boring rug shop, is a BCF outdoor superstore.  

“We’re all about helping people have a bit of BCFing fun. So even if you’re stuck in town over the stocktake weekends, at least you can have a laugh at these ads,” Ben said.

Marianne O’Brien, Creative Director at Clemenger, said that commercial radio is packed with spots for all the big retailers at this time of year.

“Everyone’s on sale right now. So we thought we’d use the landscape to our advantage, and help BCF stand out from the noise,” she said. 

The radio campaign drew on the voice talents of comedians Sam Simmons, Rhys Nicholson and Jean Kittson. 

It will run until the end of June, across a number of stations on the Australian Radio Network (ARN).