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Clearscore Says 'I Do' to Sponsorship of E4 and All 4’s Married at First Sight Australia
Advertising Agency
London, UK
Creative from Creature follows the successful launch of ClearScore’s new brand platform ‘Be ClearScore sure’ last year

ClearScore, the UK’s leading free credit score and credit marketplace, has partnered with Channel 4 for a new sponsorship campaign for E4 and All 4’s hit reality show, Married at First Sight Australia (MAFSA). 

Launching on 21st February on E4 and available to stream on All 4, the bumpers follow important moments in a couple’s wedding, from proposal to the bouquet toss and first dance. Across the eight different idents, we see their wedding unfold with moments of complete certainty. 

Launched in 2015, ClearScore disrupted the sector by being the first company to offer free credit scores and reports for its users. Since then, they have grown to 12 million users in the UK, and 15 million globally. This partnership with Channel 4 follows the success of their new brand platform ‘ClearScore sure’ that launched in September last year and aims to further solidify their position as the go-to place to manage and access credit. Last year ClearScore secured $200m of investment from Invus Opportunities and was valued at $700m. 

Jacqui Grimsey-Jones, UK marketing director at ClearScore adds: “Being ‘ClearScore sure’ means having complete confidence that you are making the right decision, something that the couples in Married at First Sight grapple with. So, it’s incredibly exciting to partner with Channel 4 and sponsor this iconic show. We hope that we can give viewers the tools they need to add some certainty to their lives when it comes to their credit choices.”

The creative draws inspiration directly from the experiences of the Married at First Sight Australia’s brides and grooms. However, ClearScore promises its users certainty when it comes to credit, something people on MAFSA would love to have in their love life, so instead, the idents show the joy, and relief, of feeling ‘ClearScore sure’ about the world of weddings. From being so sure you will catch the bouquet that you bring along a vase, to being so sure about your soon-to-be husband that you shout ‘I do’ halfway down the aisle.

Steve Dodd, creative director at Creature adds: “Certainty is in short supply when it comes to our #MAFSA cousins from Down Under, so it was great to work with the ClearScore team to create plenty of moments when people are 'ClearScore sure' about a wedding this side of the equator.” 

Rupinder Downie, brand partnerships leader at Channel 4 said: “MAFSA is one of our major appointment to view shows on E4 and All 4 and we’re delighted ClearScore has chosen to partner with the popular programme brand ahead of its much anticipated return to UK screens.”

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