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ClearScore Encourages Aussies to Improve Their Credit Score via AJF Partnership and electriclime°

Creative 30 Add to collection

Marks first major national brand campaign from ClearScore since they launched in Australia in 2020

ClearScore Encourages Aussies to Improve Their Credit Score via AJF Partnership and electriclime°

Credit scoring app and marketplace, ClearScore encourages everyday Australians to check and improve their credit score.

Created by AJF Partnership, it’s the first major national brand campaign from ClearScore since they launched in Australia in 2020, following their success in international markets where ClearScore has amassed over 16 million users.

ClearScore understands the importance of having control of your financial wellbeing, which is why they’ve made the credit score and report used by banks and lenders free and readily available to Australians, many of whom are unaware that they have a credit score that could influence their loan eligibility. 

ClearScore general manager, Lloyd Smith said: “We’re very excited to have partnered with AJF to bring credit scores into the limelight. We’re proud to be at the forefront of helping to make finances clearer and easier to understand in Australia, which all starts with checking your credit score and report. 

“This campaign clearly articulates this ability that can be achieved through our seamless product experience that guides the user on how to improve their credit score and choose offers that can help them achieve their goals.” 

AJF Client Partner, Xavier Hogan added: “We’re thrilled to have partnered with ClearScore to develop the launch of their new Australian brand campaign. Having access to the information that affects your financial eligibility is incredibly important, and we hope that as a result, more Australians have better access and more control over their finances. ” 

The campaign helps support ClearScore’s objectives to drive awareness of their marketplace as well as their free credit score and report proposition over the coming years, solidifying their position as the go-to place to manage and access credit.

The campaign launches this week and will run nationally on TV and online.

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Client | ClearScore

General Manager: Lloyd Smith

Senior Marketing Manager: Nidhi Kataria


Agency | AJF Partnership

Executive Creative Director: Adam Francis

Creative Director: Andy Jones

Senior Copywriter: Nick Weller

Senior Art Director: Ed Carveth

Head of Strategy: Jill Cummins

Client Partner: Xavier Hogan

Producer: Claire Montfort

Production Company | electriclime°

Director: Toby Morris

DoP: Aaron McLisky

Executive Producer: Michael Ahmadzadeh

Senior Producer: Emma Reily

Production Assistants: Mavis Wong, Kate Katumbi, Grace Rached, Albert Kong

1st AD: Stuart Beedie

Motion Control OP: Daniel Miller

1st AC: Louis Lau

2nd AC: Mathew Wideman

Key Grip: Dave Griffiths

Grip Assistants: James Corrigan

Gaffer: Alan Fraser

Best Boys: Jono Martin

Lighting Assists: Ashley Parker

Art Director: Sam Lukins

Buyer: Shane Melder

Art Assistants: Archer Cox

Construction Manager : Brodie Mclennan

Standby Props: Simon Way

Wardrobe Stylist: Lauren Boutros

HMU Artist: Esma Koroglu , Alisya Akbulut

Photographer: Tobia Rowles

Photographer Assistant: Joe Kennedy

Digital Operators: Matteo Macri

Editors: Tim Eddy, Cameron Drew, Mariam Gabunia

CGI: Michael Vorberg

Colourist: Matt Campbell

Talent: Rachele Edson , Natasha Cheng , Catherine Green , Luther Pior, Ben Miskiecwicz , Roberto Zenca

Sound: Bang Bang

Categories: Finance, Credit cards

electriclime° | Sydney, Wed, 18 May 2022 07:02:00 GMT