Clear Channel, one of the UK’s leading Out of Home media owners, has begun work with Harrow Council to deliver new street furniture to the area, following a successful competitive tender bid. Included in the contract is a sum of money from Clear Channel which will be used as a community investment fund to support environmental projects in the local area.
Clear Channel will build ten state-of-the-art double-sided digital free-standing advertising units that will showcase advertising, as well as community messaging driven by Harrow Council.
In addition to this, Clear Channel has committed to installing a number of dedicated community information panels for the sole use of the council to display locally relevant messaging. Full delivery of the units is expected to be completed by the end of 2018.
The local environmental projects, funded via the community investment fund, will be implemented in collaboration with Trees for Cities, a leading UK charity that seeks to improve lives by creating greener cities. Clear Channel have a long-standing partnership with Trees for Cities, having planted 330 street trees to date, built community gardens and delivered other vital environmental work.
Cllr Keith Ferry, deputy leader of Harrow Council, says: “Our new partnership with Clear Channel is great value for taxpayers – as they provide us with fresh, new noticeboards and digital screens for the town centre. Their contribution doesn’t stop there – thanks to this partnership, we’ll have new trees across the borough and money to keep our open spaces clean and bright.”
Commenting on the partnership with Harrow Council, Clear Channel UK’s Portfolio Development Director, Will Ramage, says: “We’re excited to start working with Harrow Council and start the installation of the first free-standing units. As a responsible media owner we are committed to continuing our successful track record of working with councils to improve local communities, as well as limit our impact on the environment, and provide sites that contribute to the aesthetic look and utility of local infrastructure