Thu, 02 Sep 2021 14:09:54 GMT
Clear Channel UK, one the UK’s leading Out of Home media and infrastructure companies, today announced the winners of Clear Channel Compass, a new long-term initiative designed to empower and support independent Black-owned businesses in the UK through Out of Home advertising in collaboration with Jamii.
The ten winners include: Pitt balm, Woke babies, Mr Blackmans, Bespoke Binny, Sock of a kind, Lucocoa, Culture Cardz, HAIRITAGE, The Cricketers, and TRIM-it.
Campaigns of the selected winning businesses will run across Clear Channel’s Adshel Live screens, part of the biggest digital Out of Home network in the UK, starting from August, with all campaigns running within the next 12 months. Clear Channel will also offer free design support to help create the advertisements while any selected e-commerce brands will also be listed on Jamii’s marketplace.
The first winning business to be showcased across Clear Channel screens will be mobile barbershop company TRIM-it, with their campaign running from Monday 30th August.
Khalia Ismain, Founder of Jamii, said: "We were overwhelmed with the quality of the applications that came through and it was so difficult to whittle it down to our ten incredible winners. We can't wait to see everyone's campaigns rollout over the next few months, and to see so many incredible Black-owned businesses taking up space on the high street."
Clear Channel previously supported local businesses with free Out of Home advertising during the pandemic through its #BusinessAsUnusual scheme and recently also launched a new programme Clear Start to help accelerate the growth of start-ups in the UK. Clear Channel will also be offering discounted rates for unsuccessful Clear Channel Compass applicants.
Jamii was established in 2016 to promote the offering of Black makers and creators to wider audiences and currently lists over 250 small Black-owned British businesses