5 months ago
It makes no sense when a cleaning product causes even more stains. To avoid that, The Clorox Company created Clorox anti-splash for which FCB Mexico developed a fun campaign.
'No tiene Sentido' is the name of the new campaign and it was created for the Latin American market. It’s divided into five versions and features scenarios such as a sexologist who is embarrassed to talk about sex and a therapist that makes their patients feel anxious.
The launch of the Clorox Anti-Splash campaign will address issue #1 of the category of liquid chlorine. The purpose of the campaign is to convey in a humorous way the use of things that make no sense, such as a cleaning product that splashes and stains,” said Gabriela Sánchez, associate marketing director Ayudin & Clorox Brand LATAM.
Client: Elena Otero / Gabriela Sánchez / Rubén Monheit
Title: No tiene sentido
Agency: FCB México
Country: Argentina/ Perú/ Chile / Puerto Rico
Partner & CCO: Javier Campopiano
Creative Director Group: Natalia Benincasa
Art Director: Guido Donadio
Copywriter: Sebastián Regiani
Accounts: Rocio Fernández / Tanya Díaz / Regina Chavez
Agency Producer: Laura Acevedo
Production Company: MYGOSH + Salado.
Director: Rafael Lopez Saubidet & Holzman.
Executive Producer: Natali Sussman.
DOP: Diego Rosenblatt
Editor: Jerónimo Perez Rioja.
Color: Pentimento Color Grading.
Music: Pickle NY.
Genres: Comedy, Dialogue
Categories: Home, Cleaning ProductsFCB Mexico, 5 months ago