Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Cleaning Products That Stain Make No Sense in Amusing Mexican Clorox Ads

Creative 212 Add to collection

FCB Mexico delivers a comedic campaign for the company’s new anti-splash product

Cleaning Products That Stain Make No Sense in Amusing Mexican Clorox Ads

 It makes no sense when a cleaning product causes even more stains. To avoid that, The Clorox Company created Clorox anti-splash for which FCB Mexico developed a fun campaign.

'No tiene Sentido' is the name of the new campaign and it was created for the Latin American market. It’s divided into five versions and features scenarios such as a sexologist who is embarrassed to talk about sex and a therapist that makes their patients feel anxious.

The launch of the Clorox Anti-Splash campaign will address issue #1 of the category of liquid chlorine. The purpose of the campaign is to convey in a humorous way the use of things that make no sense, such as a cleaning product that splashes and stains,” said Gabriela Sánchez, associate marketing director Ayudin & Clorox Brand LATAM. 

video
Clorox Mexico 'Anti Splash - Therapist'
video
Clorox Mexico 'Anti Splash - Smartphone'
video
Clorox Mexico 'Anti Splash - Sexologist'
video
Clorox Mexico 'Anti Splash - Guardian Dog'
video
Clorox Mexico 'Anti Splash - Fortune Coffee'
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Brand: Clorox

Client: Elena Otero / Gabriela Sánchez / Rubén Monheit

Title: No tiene sentido

Creative

Agency: FCB México

Country: Argentina/ Perú/ Chile / Puerto Rico

Partner & CCO: Javier Campopiano

Creative Director Group: Natalia Benincasa

Creative Director Guido Donadio / Sebastián Regiani

Art Director: Guido Donadio

Copywriter: Sebastián Regiani

Accounts: Rocio Fernández / Tanya Díaz / Regina Chavez

Agency Producer: Laura Acevedo

Production

Production Company: MYGOSH + Salado.

Director: Rafael Lopez Saubidet & Holzman.

Executive Producer: Natali Sussman.

DOP: Diego Rosenblatt

Post production

Editor: Jerónimo Perez Rioja.

Color: Pentimento Color Grading.

Music: Pickle NY.

Genres: Comedy, Dialogue

Categories: Home, Cleaning Products

FCB Mexico, Mon, 13 Jan 2020 14:42:51 GMT