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Behind the Work in association withThe Immortal Awards
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Clean-Shaven Testicles Head on an Adventure in BETC Paris' Spot for Veet Men

31/05/2022
Advertising Agency
Paris, France
478
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Agency teams up with Soldats on an 'OODYSSEY' in humorous campaign

In addition to being an expert in female body hair removal, Veet has successfully managed to understand what is at stake when it comes to men’s private parts. The result? A new bold innovation: the Veet Men Intimate Hair Removal Kit, a hair removal cream and a dermatologically tested aloe vera aftercare balm, specifically designed to remove body hair from men’s private parts.

To bring this product to life, BETC has imagined a bold, metaphorical and exhilarating adventure, featuring a pair of balls (re)discovering a brand-new world of pure sensations.

Disrupting the archetypes of the category with humour, Veet goes beyond product benefit and introduces an inspirational and relatable sensorial experience.

The campaign launches with an omnichannel ecosystem including TV, digital and POS, to be rolled out in Europe, Australia, New Zealand and Latin America.

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