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Clean Medicine Company Genexa Answers All the Questions in Open-Armed Campaign from Humanaut

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Spot introduces clean medicine to the world with a dash of comedy

Clean Medicine Company Genexa Answers All the Questions in Open-Armed Campaign from Humanaut

Humanaut is launching a national broadcast campaign for new client Genexa. Genexa is the first clean medicine company that makes medicine with the same active ingredients people need but without the artificial ones they don’t.

In the work - which also includes digital components - Genexa introduces clean medicine to the world as the first company of its kind dedicated to cleaning up the medicine aisle. Founded by two dads on a mission to revolutionise the OTC medicine aisle, the company chose a message that was fresh, bold and educational. The campaign launched on broadcast TV and social and digital platforms on Oct. 4. In addition to the national broadcast TV activation, Genexa will show up in other media channels, as well.

“If you’re wondering if Genexa has active ingredients that actually work, the answer is YES,” said David Littlejohn, Humanaut founder and chief creative director. “If you’re wondering if Genexa is free of GMOs, gluten, common allergens and any artificial inactive ingredients, the answer is also YES. No matter who you are, odds are Genexa is right for you.”

“We created Genexa because we believe no one should have to compromise when it comes to their medicine,” said David Johnson, co-founder and CEO of Genexa. “We’re proud to pioneer a shift to clean in the OTC aisle and create a new category: clean medicine.”

Humanaut was selected as Genexa’s creative partner because of its breadth of experience and proven record of successfully marketing purpose-driven brands such as Organic Valley, hello products, and Garden of Life. The agency was drawn to Genexa’s desire to do bold, breakthrough work to raise awareness. The clean medicine company recently made headlines by raising $60 million, which is the largest amount of money ever raised in series A funding for the OTC category.

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Credits

Campaign Title: Is Genexa Right for Me?

Client: Genexa

Agency: Humanaut

Chief Creative Director: David Littlejohn

Chief Strategy Officer: Andrew Clark

Copywriters: Nathan Dills, Knowlton Bourne, Steven Preisman

Sr. Art Director: Steven Preisman

Designer: Travis Hitchcock

Creative Producer: Chira Bamarni

Creative Coordinators: Dani Harrison, Zach Plating

Sr. Brand Producer: Malory Carberry

Sr. Strategist: D’Anna Farrar

Jr. Strategists: Katie Smith, Alisha Taylor


Production Company: Humanaut

Executive Producers: Dan Jacobs, Tommy Wilson

Producer: Erika Feldstein

Director: Will Thompson

Director of Photography: Matthew Schroeder

Production Designer: Reed Elliot

Assistant Director: Erin Hillburn

Associate Producers: Anna Roncskevitz, Rachel Bohanon

Production Coordinator: Bethany Smith-Morgan

Post Supervisor: Kyler Potter

Editor: Tyler Beasley

Color: Chris Stiles

Audio Mix: Danny Cooper

Genres: Comedy

Categories: Health care, Beauty & Health

Sapka Communications, Thu, 21 Oct 2021 08:56:41 GMT