Clayton Launches Home Previewer Augmented Reality Mobile App

New home shoppers can now use augmented reality to visualise what their potential new home may look like on their land before they break ground thanks to the release an innovative new app. Clayton, a Berkshire Hathaway company and one of America’s largest homebuilders, announces the release of Home Previewer, an iPhone compatible app that allows shoppers to envision what a home may look like in 3D on their future home site. The free app is available for download from the App Store. 

“We’re pleased to be one of the first builders to introduce augmented reality to the digital home buying journey,” said Kevin Clayton, CEO of Clayton Homes. “Our homes now offer custom designs, innovative features and energy efficient upgrades. We are committed to be a leader in innovation for the home building community and will continue to develop the kind of technology that will support our customers throughout the experience.”

The Home Previewer app, created by Boulder, Colorado ad agency Made, lets users digitally anchor a home model from a list of model choices to the future home location using augmented reality to make it appear as if it is actually there. Once the virtual home is anchored, the user can walk up to and around the 3D rendered image to view it from different angles on its future site. Users also have the capability to take pictures of the house in its physical setting and share them with friends and family.

Clayton intends to introduce a wide variety of digital tools that will be released in the upcoming year.  These tools aim to aid customers as they visit local home centres and tour homes on location with their mobile devices on hand, while making the home shopping experience fun, personal and informative. Home Previewer is the first mobile app of its kind in the manufactured home building industry. This is Clayton's second mobile app offered to date, following the 2015 release of MyMobi Home Finder, an application that shows prospective homebuyers the location and pricing of homes for sale so they can select which homes they would like to visit in person.

“We believe everyone should be able to have a beautiful, affordable slice of the world to call their own,” said Clayton.  “We see interactive digital tools like this Home Previewer® app as one way to deliver on extraordinary experiences for our customers every day.  We want our homebuyers to feel confident about the smart choice they’re making.”