VMLY&R - LATAM
3 months ago
Dhélet VMLY&R spot ‘Hugs’, is a heartwarming reminder of times to come after the Covid-19 pandemic and references American classic films likely to be popular during lockdown!
As a lot of people can't be with their loved ones right now, Movistar decided to maintain its optimistic spirit with a message of hope. Movistar Play is the platform for movies, series and online content from Movistar, the largest mobile company in Latin America and Spain. They are part of the Telefónica group (which includes Vivo and o2).
The film shows scenes of memorable hugs from series and films of all times inviting people to imagine what the reunion with others will be like once the social isolation is over, hoping it will be like in the movies. All scenes were extracted from the content offered by Movistar Play in its platform.
The music was produced both in its melody and in the lyrics by Papamusic together with the agency. The spot will run both on TV and social networks. Along with the full spot shorter formats were also designed to be posted according to specific interests segmented by film genres.
Agency: Dhélet VMLY&R
Product: Movistar Play
CCO: Nino Goldberg
General Creative Director: Sergio Paoletta
Creative Directors: Nicolás Montanaro, Micaela Vergez, Juani Calvo
Edition: Camila Silvera
General Account Director: Fabiana Antonelli
Account Director: Matias Lasnier
Account Supervisor: María José Zuccarelli
Chief of Production: Marcelo Fontao
Brand team: Romina Martínez Battista / Almendra Ogdon / Agustina Iparraguirre / Florencia Ciani
Genres: PeopleVMLY&R - LATAM, 3 months ago