Classic Movies Clips Remind Us of the Good Times to Come

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Dhélet VMLY&R launched the film 'Hugs' for mobile company Movistar
Classic Movies Clips Remind Us of the Good Times to Come

Dhélet VMLY&R spot ‘Hugs’, is a heartwarming reminder of times to come after the Covid-19 pandemic and references American classic films likely to be popular during lockdown! 

As a lot of people can't be with their loved ones right now, Movistar decided to maintain its optimistic spirit with a message of hope. Movistar Play is the platform for movies, series and online content from Movistar, the largest mobile company in Latin America and Spain. They are part of the Telefónica group (which includes Vivo and o2).

The film shows scenes of memorable hugs from series and films of all times inviting people to imagine what the reunion with others will be like once the social isolation is over, hoping it will be like in the movies. All scenes were extracted from the content offered by Movistar Play in its platform. 

The music was produced both in its melody and in the lyrics by Papamusic together with the agency. The spot will run both on TV and social networks. Along with the full spot shorter formats were also designed to be posted according to specific interests segmented by film genres.


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Agency: Dhélet VMLY&R

Brand: Movistar 

Product: Movistar Play

Campaign: Hugs

CCO: Nino Goldberg

General Creative Director: Sergio Paoletta

Creative Directors: Nicolás Montanaro, Micaela Vergez, Juani Calvo

Edition: Camila Silvera

General Account Director: Fabiana Antonelli

Account Director: Matias Lasnier

Account Supervisor: María José Zuccarelli

Chief of Production: Marcelo Fontao

Sound: Papamusic

Brand team: Romina Martínez Battista / Almendra Ogdon / Agustina Iparraguirre / Florencia Ciani

Genres: People

VMLY&R - LATAM, 3 months ago