Ogilvy & Mather Prague was recently commissioned by the City of Prague to increase more children to sign up for sports at school.
Parents of kids were targeted at large, pushing the fact that sport is a fantastic way to avoid social problems when going through the tough process of growing up. Judo and baseball were used to highlight this fact in two print adverts and a TV spot was also made.
View the TV spot below:
Creative Directors: Will Rust, Tomas Belko
Art Director: Denis Dudek
Copywriter: Jakub Krcik
DoP: Martin Matiasek
Photographer: Alexander Dobrovodsky
Editor: Filip Malasek
Sound Design: Karel Havlicek
Music: Michal Stastny
Colourist: Geoffrey Case
Producers: Petr Moravec, Klara Kralickova
Production House: Savage
Post: Avion Postproduction
Account Handlers: Marek Tesar, Petra Reischigova, Jan Dvorak