This week, FCB and the City of Chicago launched an initiative to greatly increase local participation in the upcoming presidential election.
FCB, in partnership with the City of Chicago, transformed plywood boards that covered Chicago storefronts during protests into voting booths to encourage voter registrations and participation in this year’s election. People are urged to 'take charge of change' by scanning a QR code on the booth that will allow them to register to vote on the spot for the upcoming federal and local elections – courtesy of the organisation When We All Vote
, a non-profit organisation launched by Michelle Obama.
The QR code also provides additional resources about upcoming deadlines, voter rights and how to request mail-in ballots.
Voting booths will be relocated to different neighbourhoods throughout the city with historically lower voter turnouts. The booths mark the second instalment of FCB and the city’s ‘Boards of Change’ project, a civic engagement initiative to encourage participation in democracy. The boards were originally used to help drive Census participation in July.
FCB has a legacy of working with voting initiatives including its partnership with Civic Alliance and work with Levi’s on its 'Time to Vote'.
“In this moment in history, it is important that we make every effort possible to contribute to change – as an agency, as a city and as an individual", says Andrés Ordóñez, CCO at FCB Chicago. “We are hopeful these striking symbols of change will not only drive awareness about the power of voting, but also encourage voter registrations and participation in this year’s election.”