senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

City of Chicago's Simple Initiative Makes Voter Registration Easier Than Ever

07/10/2020
Advertising Agency
Chicago, USA
241
Share
In partnership with FCB, plywood boards that covered Chicago storefronts during protests were transformed into voting booths to encourage voting participation with QR codes
This week, FCB and the City of Chicago launched an initiative to greatly increase local participation in the upcoming presidential election.

FCB, in partnership with the City of Chicago, transformed plywood boards that covered Chicago storefronts during protests into voting booths to encourage voter registrations and participation in this year’s election. People are urged to 'take charge of change' by scanning a QR code on the booth that will allow them to register to vote on the spot for the upcoming federal and local elections – courtesy of the organisation When We All Vote, a non-profit organisation launched by Michelle Obama.


The QR code also provides additional resources about upcoming deadlines, voter rights and how to request mail-in ballots. 

Voting booths will be relocated to different neighbourhoods throughout the city with historically lower voter turnouts. The booths mark the second instalment of FCB and the city’s ‘Boards of Change’ project, a civic engagement initiative to encourage participation in democracy. The boards were originally used to help drive Census participation in July.


FCB has a legacy of working with voting initiatives including its partnership with Civic Alliance and work with Levi’s on its 'Time to Vote'.

“In this moment in history, it is important that we make every effort possible to contribute to change – as an agency, as a city and as an individual", says Andrés Ordóñez, CCO at FCB Chicago. “We are hopeful these striking symbols of change will not only drive awareness about the power of voting, but also encourage voter registrations and participation in this year’s election.”

Credits
More News from FCB Chicago
Hires, Wins & Business
FCB Names Andrés Ordóñez Global CCO
09/02/2024
200
0
ALL THEIR NEWS
Work from FCB Chicago
Termites Unmounted
Terminix
21/03/2024
15
0
Termites Fetch
Terminix
21/03/2024
7
0
Camping Ants
Terminix
21/03/2024
7
0
ALL THEIR WORK