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City of Boston Sends Ode to Tom Brady in Droga5's Latest Under Armour Film

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Fans recount 'the legend of Tom Brady' following the result at Super Bowl LI

City of Boston Sends Ode to Tom Brady in Droga5's Latest Under Armour Film

Quarterback Tom Brady is undoubtedly a legend. Bostonians have followed the man since 2001. And have a unique devotion to Brady after all he’s done for New England.

Tom Brady’s life is like a tall tale, having worked his way from 199th pick in the draft to the becoming one of the best quarterbacks of all time. He owns every significant playoff passing record. His five Super Bowl rings are more than any quarterback in history. Oh, and he’s 39 and playing better than ever.

Now, who better to tell the too-good-to-be-true "Legend of Tom Brady" than Bostonians?

The film, created with agency Droga5, is a montage of New England’s biggest fans speaking to Brady's many incredible exploits. With Boston as a backdrop, each fan proudly declares Tom’s greatness. 

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Client

Advertiser: Under Armour

Post Production / VFX

Producer: Sheina Dao

Creative Agency

Art Director: Conner Tobiason

Business Manager: Mairead Murray

Chief Creation Officer: Sally-Ann Dale

Chief Creative Officer: Ted Royer

Chief Strategy Officer: Jonny Bauer

Comms Strategy Director: Hillary Heath, Kathryn Ruocco

Copywriter: Craig Gerringer

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Director of Film Production: Jesse Brihn, Bryan Litman

Executive Group Director: Julian Cheevers

Group Account Directors: Shane Chastang

Group Strategy Director: Will Davie

Interactive Producer: Michael Bucchino

Senior Producer: Perry Kornblum

Strategist: Newman Granger

Production Company

Director: Brian Lannin

Executive Producer: Scott Chinn

Producer: Sara Vander Horn

Production Company: Droga5 Studios

Music

Sound Design: Droga5 Studios

Sound Mix: Jesse Peterson

Offline

Edit Company: Droga5 Studios

Editor: Matt Badger

Executive Producer: Scott Chinn

Producer: CJ Trahan

Genres: People

Categories: Clothing and Fashion, Sportswear

Droga5 New York, Mon, 06 Feb 2017 15:22:42 GMT