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Citroën Takes the Streets of Paris by Storm with the 100% Electric Ami

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‘Ami❤️ Paris’ from Traction/BETC Group shows Parisians a unique car perfect for the city

Citroën Takes the Streets of Paris by Storm with the 100% Electric Ami

For more than 100 years, Citroën has created vehicles that are as unconventional as they are iconic, such as Traction, 2CV, or even Type H, making mobility accessible to as many people as possible. In 2020, with Ami - 100% ëlectric, Citroën is unlocking urban mobility for everyone.

Citroën, inspired by innovation and unexpected solutions, has once again adapted to the market with its new Parisian car-sharing offer, operated by Free2Move.

Citroën and Free2Move, in partnership with Traction (BETC group), launched ‘Ami❤️ Paris’ on August 24th, 2020, providing Parisians with a fleet of vehicles unlike any other. This unique campaign gives Parisians the opportunity to discover Ami in a different way. 

The concept of ‘Ami❤️ Paris’ was inspired by the Parisian way of life, designed for its city and its colourful inhabitants. We tend to see Paris as a single, homogeneous city, made of large Hausmananian Boulevards, especially if you don’t live in Paris. Actually, it’s only when abroad that they call themselves ‘Parisians’. In reality, they define themselves by their neighbourhood.

Pigalle, Montmartre, Belleville, Saint-Germain des Prés, the Marais... So that each of the Ami cars becomes as iconic as the Parisians, each model has been dressed in the colours of one of the 20 iconic districts of the capital, with inspiration from stories and anecdotes from real Parisians. And who better to tell this story than them?   

The launch is accompanied by a 100% Parisian geolocated social media campaign, made up of digital mini-films highlighting the stories of Parisians who participated in the development of the designs. The vehicles were unveiled on August 24th at an event held at Cercle Le Brun in the 5th arrondissement. They will be available for car-sharing in the streets of Paris very soon.

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BRAND: Citroën

PRODUCT: Citroën Ami - 100% ëlectric


CAMPAIGN: Ami❤️Paris

Brand Management 

BRAND MANAGEMENT: Arnaud Belloni, Bruno Gisquet, Sylvain Peraldi, Amélie De Chabannes



AGENCY MANAGEMENT: Bertille Toledano, Hugues Reboul, Julien Grimaldi, Anyce Nedir, Chloé Pirajean, Aude Devaux, Thomas Jaffeux

Executive creative director: Stéphane Xiberras


Associate Creative Director: david Derouet

Copywriter: Stephen Schwarz

Art Directors: Jacques Decazes, Moritz Maus, Les Graphiquants                                                                     Assistant Art Directors

Traffic: Nina De Wet, Celia Chiarotto-Dafi

Creative Producer: Caroline Petrucelli

Assistant TV Producer: Manon Poudens

Strategic Planner: Philippe Martin-Davies


Production Company: SOLDATS.TV

Director: Jules Renault

Line Producer: Pierre Cazenave



INFLUENCE/SOCIAL MEDIA: BETC Digital, Mathilde Draeger, Claire Nascimbeni, Loubna Harifi


PRINT STUDIO: Bullprint 



SOUNDTRACK: ‘Afe’ Mokado


ACTORS: Francis Bonneau, Maria Romualdo, Martine Fabregue, Danny Leveau, David Twose

Categories: Automotive, Cars

BETC Paris, Tue, 01 Sep 2020 14:55:55 GMT