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Citroën Is Looking for a Baby André to Mark Its 100th Birthday


BETC's Traction launches #BornAndré social campaign honouring the brand's founder André Citroën

Citroën Is Looking for a Baby André to Mark Its 100th Birthday

To mark the 100th birthday of the Citroën brand, Citroën and Traction (BETC) today launch the '#BornAndré' campaign, paying homage to founder André Citroën. 

The #BornAndré campaign is simple: if a child born on the 4th of June 2019 is given the name André, Andrew or Andrea (with local adaptations for the three markets its launching in – France, UK and Italy), she or he can be in the drawing for a unique gift: a Citroën C3 Origins.

On top of that, this C3 is unique, with a replica of André Citroën’s signature written on the side of it and a personalised baby seat for the little winner.

The campaign launches on social networks today, 4th of June, in the UK, France and Italy, in the shape of a series of Instagram stories.

In France, the eligible names are André and Andrée; André and Andrea in Italy and André, Andrew and Andrea in the UK.

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Genres: People

Categories: Cars, Automotive

BETC Paris, Tue, 04 Jun 2019 13:48:08 GMT